URL domains: 8 characters
Posted: Thu Jan 30, 2025 8:14 am
According to a study conducted by Daily Blog Tips based on an analysis of the top 250 Alexa ranking domains, more than 70% of the sites in the ranking have domain names of 8 characters (or less).
A good domain name:
It's short.
It's easy to remember and spell.
It does not contain hyphens or numbers.
It has a .com extension
Hashtags: 6 characters
According to Hashtags.org , a site interior designers service email list specializing in data and use of hashtags on the web, it is stated that 6 characters is the ideal length for social media posts that a hashtag should have to generate greater engagement.
Any other tips? Don't use spaces or special characters, don't include numbers, and be careful with your use of slang.
Email subjects: between 28 and 39 characters
Subject lines containing between 28 and 39 characters have, on average, a 12.2% open rate and a 4% click rate . At least that was the finding made by Mailer Mailer based on 1.2 billion emails during 2012.
However, another study conducted by MailChimp during the same period states that the number of characters in a subject line was not important and that there are other variables that influence it , such as the nature of the message, the time and frequency of sending.
The truth is that, beyond the ideal length of social media posts and the subject line, there are a number of good practices to follow. MailChimp recommends:
Short subject lines (no more than 50 characters, unless you have a hyper-targeted audience).
Get to the point. Be descriptive.
Provide timely information.
Give the reader a reason to open your email.
Do not use flashy or cheesy phrases.
Avoid the word “free.” It can be caught by spam filters.
Avoid words and phrases like “help,” “X% off,” and “reminder.”
Avoid exclamation marks.
Including the recipient's name in the subject line does not significantly affect the opening rate of emails. Including the name of the recipient's city does.
SEO Titles: 55 characters
“SEO titles ” are the titles under which your web pages or blog posts appear in search results. These titles help to optimize your posts to appear at the top of search results.
If your blog has an “All in One SEO Pack” plugin, you may have noticed that it suggests a title of no more than 60 characters , since this is the character limit for most search engines. Otherwise, your title will be cut off by ellipses in search engines, a negative aspect that alters the ideal length of social media posts and, in this case, the SEO of your website.
If you want to make sure your title appears effectively, take Moz 's advice and keep it to 55 characters.
The ideal amount of words
Blog post titles: 6 words
According to usability studies conducted by Bnonn and Jakob Nielsen , readers do not read a full title but rather scan it.
Only the first 3 words and the last 3 words of a title are usually read , which is why 6 words would be ideal in a title. But since this is often difficult to achieve, instead of worrying about length, focus on making every word count (especially the first and last 3 words).
If you want a parameter for how long is “too long,” ask yourself if sharing your post on Twitter fits your title and share link into a tweet.
LinkedIn Posts: 25 Words
The length of an ideal post varies depending on the audience you want to reach. This is the conclusion reached by a study carried out by Compendium on a database of 200 companies on social media.
Best practices indicate that if your brand sells to businesses ( B2B ), it is ideal to write between 16 and 25 words . If, on the other hand, you sell to consumers ( B2C ), a post between 21 and 25 words will have a better chance of getting more clicks and shares .
Blog posts: 1,600 words
According to a study conducted by Medium based on blog posts published on this network, 7-minute posts (1,600 words) are the ones that capture the most attention.
Overall, 74% of posts that are read have a reading time of 3 minutes. 94% require a reading time of less than 6 minutes.
Of course, this will depend on the blog. For example, Buffer conducted an audit on their own blog and found that their most shared posts were those that were over 2,500 characters long .
ideal length of social media posts
And if we analyze the performance of blog posts at the SEO level , we can see that the blog posts that occupy the top positions in the ranking have an extension greater than 2000 words , as shown by the SerpIQ study :
A good domain name:
It's short.
It's easy to remember and spell.
It does not contain hyphens or numbers.
It has a .com extension
Hashtags: 6 characters
According to Hashtags.org , a site interior designers service email list specializing in data and use of hashtags on the web, it is stated that 6 characters is the ideal length for social media posts that a hashtag should have to generate greater engagement.
Any other tips? Don't use spaces or special characters, don't include numbers, and be careful with your use of slang.
Email subjects: between 28 and 39 characters
Subject lines containing between 28 and 39 characters have, on average, a 12.2% open rate and a 4% click rate . At least that was the finding made by Mailer Mailer based on 1.2 billion emails during 2012.
However, another study conducted by MailChimp during the same period states that the number of characters in a subject line was not important and that there are other variables that influence it , such as the nature of the message, the time and frequency of sending.
The truth is that, beyond the ideal length of social media posts and the subject line, there are a number of good practices to follow. MailChimp recommends:
Short subject lines (no more than 50 characters, unless you have a hyper-targeted audience).
Get to the point. Be descriptive.
Provide timely information.
Give the reader a reason to open your email.
Do not use flashy or cheesy phrases.
Avoid the word “free.” It can be caught by spam filters.
Avoid words and phrases like “help,” “X% off,” and “reminder.”
Avoid exclamation marks.
Including the recipient's name in the subject line does not significantly affect the opening rate of emails. Including the name of the recipient's city does.
SEO Titles: 55 characters
“SEO titles ” are the titles under which your web pages or blog posts appear in search results. These titles help to optimize your posts to appear at the top of search results.
If your blog has an “All in One SEO Pack” plugin, you may have noticed that it suggests a title of no more than 60 characters , since this is the character limit for most search engines. Otherwise, your title will be cut off by ellipses in search engines, a negative aspect that alters the ideal length of social media posts and, in this case, the SEO of your website.
If you want to make sure your title appears effectively, take Moz 's advice and keep it to 55 characters.
The ideal amount of words
Blog post titles: 6 words
According to usability studies conducted by Bnonn and Jakob Nielsen , readers do not read a full title but rather scan it.
Only the first 3 words and the last 3 words of a title are usually read , which is why 6 words would be ideal in a title. But since this is often difficult to achieve, instead of worrying about length, focus on making every word count (especially the first and last 3 words).
If you want a parameter for how long is “too long,” ask yourself if sharing your post on Twitter fits your title and share link into a tweet.
LinkedIn Posts: 25 Words
The length of an ideal post varies depending on the audience you want to reach. This is the conclusion reached by a study carried out by Compendium on a database of 200 companies on social media.
Best practices indicate that if your brand sells to businesses ( B2B ), it is ideal to write between 16 and 25 words . If, on the other hand, you sell to consumers ( B2C ), a post between 21 and 25 words will have a better chance of getting more clicks and shares .
Blog posts: 1,600 words
According to a study conducted by Medium based on blog posts published on this network, 7-minute posts (1,600 words) are the ones that capture the most attention.
Overall, 74% of posts that are read have a reading time of 3 minutes. 94% require a reading time of less than 6 minutes.
Of course, this will depend on the blog. For example, Buffer conducted an audit on their own blog and found that their most shared posts were those that were over 2,500 characters long .
ideal length of social media posts
And if we analyze the performance of blog posts at the SEO level , we can see that the blog posts that occupy the top positions in the ranking have an extension greater than 2000 words , as shown by the SerpIQ study :