Definition of Evergreen Content
Posted: Thu Jan 30, 2025 7:09 am
If we are going to analyze the word, “Evergreen” is a content that is always green, fresh, ready to eat!
According to the marketingdecontenidos.me blog, Evergreen content is
“Timeless content that can last over time without becoming obsolete, since it does not respond to current events. Its importance lies in the fact that it can generate visits continuously over healthcare email list time, not just at a specific moment, thereby increasing both traffic and the positioning of the website.”
Simply put, evergreen content is content that is not news, that is not ephemeral, that is just as functional today as it is later.
It is that content that, despite the passage of time, continues to generate entries for your blog, new leads and new clients.
That is, Evergreen content is not:
Evergreen content is NOT
For example, an article about elections in a country will expire in a few weeks, and its keywords will end up in the Google graveyard.
But evergreen content like an article on what is SEO positioning ? will last for a long time.
Evergreen content formats that are commonly used are:
Evergreen content formats
This doesn't mean that these formats are always for Evergreen content, just that due to their structure they can work perfectly.
How to make evergreen content?
The challenge has begun: How to create Evergreen content?
While it's not an easy topic, once you get the hang of it and understand what it's about and what topics your audience will continue to consume over time, the ideas will start to flow.
For now, we leave you with these tips to get you started.
Write what the public wants to read
This is the main tip, as with everything digital, to really generate the impact you want and attract who you really want.
You must study very carefully who your audience or Buyer Persona is , what they like to read and what they don't, and what they will continue to read even as time passes.
There are problems, skills and topics that never disappear even after time passes, that is the type of content you should aim for .
For example, “how to set up a tent” is a problem that will always be present, so even as time passes, that article will always have value.
Evergreen Content
Write for beginners
Yes, we know that many times we want to write content that demonstrates our expertise on the topic and that experts read us and say “hey, what a great article so-and-so wrote.”
However, this can be a big mistake when it comes to writing evergreen content.
“Experts” are less likely to seek help, your ideal audience is mostly beginners on the topic.
Therefore, you have to generate content aimed at them and that generates enough Engagement for them to continue reading.
According to the marketingdecontenidos.me blog, Evergreen content is
“Timeless content that can last over time without becoming obsolete, since it does not respond to current events. Its importance lies in the fact that it can generate visits continuously over healthcare email list time, not just at a specific moment, thereby increasing both traffic and the positioning of the website.”
Simply put, evergreen content is content that is not news, that is not ephemeral, that is just as functional today as it is later.
It is that content that, despite the passage of time, continues to generate entries for your blog, new leads and new clients.
That is, Evergreen content is not:
Evergreen content is NOT
For example, an article about elections in a country will expire in a few weeks, and its keywords will end up in the Google graveyard.
But evergreen content like an article on what is SEO positioning ? will last for a long time.
Evergreen content formats that are commonly used are:
Evergreen content formats
This doesn't mean that these formats are always for Evergreen content, just that due to their structure they can work perfectly.
How to make evergreen content?
The challenge has begun: How to create Evergreen content?
While it's not an easy topic, once you get the hang of it and understand what it's about and what topics your audience will continue to consume over time, the ideas will start to flow.
For now, we leave you with these tips to get you started.
Write what the public wants to read
This is the main tip, as with everything digital, to really generate the impact you want and attract who you really want.
You must study very carefully who your audience or Buyer Persona is , what they like to read and what they don't, and what they will continue to read even as time passes.
There are problems, skills and topics that never disappear even after time passes, that is the type of content you should aim for .
For example, “how to set up a tent” is a problem that will always be present, so even as time passes, that article will always have value.
Evergreen Content
Write for beginners
Yes, we know that many times we want to write content that demonstrates our expertise on the topic and that experts read us and say “hey, what a great article so-and-so wrote.”
However, this can be a big mistake when it comes to writing evergreen content.
“Experts” are less likely to seek help, your ideal audience is mostly beginners on the topic.
Therefore, you have to generate content aimed at them and that generates enough Engagement for them to continue reading.