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Posted: Thu Jan 30, 2025 6:51 am
Original series, augmented experience, "face filters", incentive homepage, Snapchat is reinventing itself for the greatest pleasure of 13-24 year olds. Steady growth since April 2019 The platform's advertising audience has grown 19% since April 2019, reaching 369 million users in July 2019 (an increase of 60 million users with consistent growth rates across all age groups) according to Snapchat figures. Source: we are social, July 2019 App Annie's figures also reveal a strong growth in the number of downloads of the application since April.
The reasons for such success? According gambling data cambodia to App Annie, the launch of augmented reality filters and the developments of the application on Android. But above all the production of original series. Growing production of original series For the past year, Snapchat has been capitalizing on the mobile usage of Gen Z (which makes up 90% of its audience in the United States) with the development of short series shot in portrait mode. In October 2018, the platform launched the “ Snap originals” offer with 12 series and docuseries in vertical format, including Endless summer , Class Of Lies and Vivian .
source: snapchat Former VP of Content Nick Bell explained this video development strategy in an interview with Recode in October 2018: “Mobile is not killing TV. We are developing shows on Snapchat that are complementary to existing TV shows and reimagining them for the platform. Unlike Facebook Watch, we are not in direct competition with YouTube: we are developing a mobile-only offering.” Snapchat has created a new visual language by emphasizing very short formats favoring close-ups, rapid editing, split screens and graphic enrichments in order to boost the engagement rate of mobile users.
The reasons for such success? According gambling data cambodia to App Annie, the launch of augmented reality filters and the developments of the application on Android. But above all the production of original series. Growing production of original series For the past year, Snapchat has been capitalizing on the mobile usage of Gen Z (which makes up 90% of its audience in the United States) with the development of short series shot in portrait mode. In October 2018, the platform launched the “ Snap originals” offer with 12 series and docuseries in vertical format, including Endless summer , Class Of Lies and Vivian .
source: snapchat Former VP of Content Nick Bell explained this video development strategy in an interview with Recode in October 2018: “Mobile is not killing TV. We are developing shows on Snapchat that are complementary to existing TV shows and reimagining them for the platform. Unlike Facebook Watch, we are not in direct competition with YouTube: we are developing a mobile-only offering.” Snapchat has created a new visual language by emphasizing very short formats favoring close-ups, rapid editing, split screens and graphic enrichments in order to boost the engagement rate of mobile users.