Don't be specific
Posted: Thu Jan 30, 2025 6:47 am
“Specific” is a word we have repeated many times throughout this article, and the truth is that being specific enough is the secret of a great Buyer Persona. We cannot just stick to the common “my target is people from 30 to 70 years old from the upper class”, but what do these people do, how do they buy, what are their goals, their challenges, etc.
Leave the job to one person
The work of creating Buyer Persona profiles should be done by a team made up of people from both marketing and sales. In addition, you may have several opinions or approaches that may graphic design email list give a different nuance to what a single person can perceive.
Analyzing the wrong data
And this happens a lot. You need to determine what is really important for you and your team to know about your Buyer Persona. Don't waste time asking questions and analyzing data that don't contribute anything to your research and instead divert your attention from what is truly important.
Not describing your client well
We call this living in a bubble, that is, describing the client you would love to have and not the one they really are, and when you meet the one they really are, your bubble breaks and you will be confused. Therefore, always be honest and create your Buyer Persona with real data that you have collected, and not with what you would like them to be.
Focus only on how they will help you sell
Yes, the truth is that in many cases, and to be very honest, we want to make sales, but customers or your Buyer Personas are not just for selling. They also help you generate traffic that positions you in the main search engines, generate ambassadors for your brand, etc. Customers are not buying machines, they are human and you should see them as such.
[Tweet “Customers are not shopping machines, they are humans and you should see them as such.”]
You are now ready to start creating your Buyer Personas in an organized way and with the necessary data to take your Digital Marketing strategy straight to success.
We want to hear from you! What other mistakes do you think are made when creating Buyer Personas? What other questions do you have after finishing reading this article? Get a consultation with an advisor and get them cleared up right away.
Leave the job to one person
The work of creating Buyer Persona profiles should be done by a team made up of people from both marketing and sales. In addition, you may have several opinions or approaches that may graphic design email list give a different nuance to what a single person can perceive.
Analyzing the wrong data
And this happens a lot. You need to determine what is really important for you and your team to know about your Buyer Persona. Don't waste time asking questions and analyzing data that don't contribute anything to your research and instead divert your attention from what is truly important.
Not describing your client well
We call this living in a bubble, that is, describing the client you would love to have and not the one they really are, and when you meet the one they really are, your bubble breaks and you will be confused. Therefore, always be honest and create your Buyer Persona with real data that you have collected, and not with what you would like them to be.
Focus only on how they will help you sell
Yes, the truth is that in many cases, and to be very honest, we want to make sales, but customers or your Buyer Personas are not just for selling. They also help you generate traffic that positions you in the main search engines, generate ambassadors for your brand, etc. Customers are not buying machines, they are human and you should see them as such.
[Tweet “Customers are not shopping machines, they are humans and you should see them as such.”]
You are now ready to start creating your Buyer Personas in an organized way and with the necessary data to take your Digital Marketing strategy straight to success.
We want to hear from you! What other mistakes do you think are made when creating Buyer Personas? What other questions do you have after finishing reading this article? Get a consultation with an advisor and get them cleared up right away.