6/ Remarketing on Facebook to people who visited the site at a specific time
Posted: Thu Jan 30, 2025 6:13 am
Why not experiment even more and retarget people who visited your site within a specific time period? For example, within the last 7, 30, 90 or 180 days? The possibilities are endless! Match the length of the window to your customer’s buying process.
By using exclusions in Facebook advertising (I recorded a podcast about them), you can also prepare ads that will reach, for example, users who were last on your site a few months ago. It's worth reminding such a group about you.
7/ Advertising for people who have cancelled their purchase
You're browsing a sneaker store. You like the navy blue ones with silver laces. pakistan rcs data You throw them in your cart but don't make the purchase.
A few days (or sometimes minutes!) later you see an ad on Facebook featuring those exact shoes.
Coincidence? I don't think so. Yes, we're both right - you're a recipient of retargeting aimed at promoting a given product .
Now you're more likely to buy those sneakers after all, right?
By using exclusions in Facebook advertising (I recorded a podcast about them), you can also prepare ads that will reach, for example, users who were last on your site a few months ago. It's worth reminding such a group about you.
7/ Advertising for people who have cancelled their purchase
You're browsing a sneaker store. You like the navy blue ones with silver laces. pakistan rcs data You throw them in your cart but don't make the purchase.
A few days (or sometimes minutes!) later you see an ad on Facebook featuring those exact shoes.
Coincidence? I don't think so. Yes, we're both right - you're a recipient of retargeting aimed at promoting a given product .
Now you're more likely to buy those sneakers after all, right?