Hashtags: What They Are For and How to Use Them Correctly

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After only a few years of use, the hashtag is here to stay. Today, the concept is already on everyone's lips and is used for practically all digital marketing actions on social networks.

In this article you will learn what a hashtag is, what its nature is and why it is so important to use them in your social media marketing strategies. You will also find a guide on how they are used on each esinc email list social network and useful tips to get the most out of them.







What is a Hashtag?
Hashtag is an expression or keyword used by social media users. It consists of a word or a series of words. Hashtags are preceded by a pound sign (also called a hash sign).

Hashtags are used to categorize content posted on social media. This allows for greater interaction between the content and other users interested in the topic.

Based on the above, we can say that Hashtags are communication tools . They are used to “classify” or identify content on social networks. Let’s look at an example.

A Twitter user shares a video about how to use Slideshare and uses the hashtag #Slideshare. All content that includes this word can be found in a filtered way when the search is performed. Only content that refers to “Slideshare” should be found.

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So, each hashtag you use is, so to speak, transformed into a hyperlink . When you click on the link, it will show you all the content related to this word.

You can also use multiple words concatenated in each hashtag. For example #ContentMarketing.

So in the text of a post you might find something like this:

Learn how to use #ContentMarketing to convert more leads

As you can see, Hashtags can also be used within the content of the posts.

Using hashtags not only makes it easier to locate a word, topic or content.
It also helps to share information or exchange views on an event or article.

On the other hand, when a large number of people share content with the same hashtag on Twitter, it becomes a Trending Topic.

A Trending Topic refers to a topic that has been discussed many times or is in vogue in a region or throughout the world.

Hashtags give visibility to social media posts. That's why your brand should use hashtags to promote a campaign or special event.

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How and when to use a Hashtag in your marketing strategy?
Using a hashtag is pretty simple. First you need to identify what topic or content you are going to share . Then you need to think about what keyword you would use to search for this information.

As I mentioned before, a hashtag can be a keyword or a series of words.

If you choose to use multiple words, remember that good practice recommends using both upper and lower case. The most common is to use the initial of each word in upper case.

Once you identify your keyword or series of keywords, you should put them after the hash sign (#). Of course, you should put it in the text you are going to share on your social network.

Something important to know is that spaces are not identified, so if you are going to write a series of words in your hashtag, they must all be joined together.

Another good practice is to only use a couple of tags per post. As I mentioned earlier, many brands abuse the use of tags to increase their visibility. Don't make that mistake!

To know which hashtags to use, ask yourself: what word or words might my audience use to search for my content? This will help you find your keywords.

You should choose few words or the most positioned ones . Also, I suggest you do not repeat words in the hashtags. Also, only use that relevant word once, otherwise, it will be frowned upon.

Hashtags can be used on multiple occasions. For example, if your company has a launch event for a new brand, you can position it as a hashtag, using the name of the launch.

#MyLaunchEvent on Social Media .

Did you know that hashtags are also widely used to promote TV series or movies? This way, people can follow and read other people's opinions.