Images from the case study
Posted: Thu Jan 30, 2025 6:09 am
We already mentioned this above. But it is important that the images added to company testimonials have the colors that identify the company. This is a basic principle regarding design and corporate identity.
We see this with well-known brands electrical contractors email list like Coca Cola. If you watch their commercials, you'll notice that the color red predominates in their advertising spots. Let's look at one.
The color of the headphones, the color of the children's clothes, the shoes... In other words, there are many things that are related to corporate colors and this is due to brand identification.
The same should apply to your case study. It is a perception that is gradually positioning itself in the minds of your users and potential clients .
Case study examples
A case study is a valuable element for companies that want to gain a good reputation in the market. Using the opinions of existing customers is an old trick, but it is still valid.
Shoify and bebe2go case
Here's an example: Check out how Shopify uses its customers' success to showcase it in an audiovisual material.
As I mentioned earlier, video allows you to feel the story very close to home, and if that is your goal, telling a story that is capable of moving consumers is easier. Audiovisual material allows you to include elements that a text could not mention.
Shopify understood this and opted for this format to share their client's success.
Facebook For Business and its success stories
ZTE Mexico
ZTE is a mobile brand that has been on the rise, becoming a favorite of the young market out of nowhere.
Last year, ZTE created a digital marketing campaign , which relied on leading platforms in the niche. Both Facebook and Instagram have users with a profile very similar to the one ZTE wants to reach.
Their goals were to position the brand, sell out the ZTE Blade V6 Plus model and increase their customer base. After 8 weeks of campaigning on Instagram and Facebook, these goals were achieved.
Learn more about the case study on Facebook for Business
[Tweet “Case studies help close sales #DigitalMarketing”]
Movistar Argentina
This telecommunications company used Facebook Live to broadcast a concert live. One of its objectives was to be able to relate the brand with music, in addition to achieving the greatest number of views.
The objectives were achieved, but in addition, brand loyalty was achieved with the Facebook service. In short, it is a relationship where no one loses.
“The only way to really get into the digital world is to try out all the tools available and learn from each one. In the race for real-time content consumption, FB Live is a tool that is hard to match in terms of simplicity, quality and audience generation.”
Raquel Haymes, Communications Manager at Movistar
Learn more about Movistar's strategy on Facebook for Business
Conclusion
Now more than ever, testimonials are important , as consumers value other people's opinions more when making a purchase or hiring services. There are thousands of studies that confirm this.
So if you want to position yourself as a trusted business, learning how to make a case study will help you work on that.
We see this with well-known brands electrical contractors email list like Coca Cola. If you watch their commercials, you'll notice that the color red predominates in their advertising spots. Let's look at one.
The color of the headphones, the color of the children's clothes, the shoes... In other words, there are many things that are related to corporate colors and this is due to brand identification.
The same should apply to your case study. It is a perception that is gradually positioning itself in the minds of your users and potential clients .
Case study examples
A case study is a valuable element for companies that want to gain a good reputation in the market. Using the opinions of existing customers is an old trick, but it is still valid.
Shoify and bebe2go case
Here's an example: Check out how Shopify uses its customers' success to showcase it in an audiovisual material.
As I mentioned earlier, video allows you to feel the story very close to home, and if that is your goal, telling a story that is capable of moving consumers is easier. Audiovisual material allows you to include elements that a text could not mention.
Shopify understood this and opted for this format to share their client's success.
Facebook For Business and its success stories
ZTE Mexico
ZTE is a mobile brand that has been on the rise, becoming a favorite of the young market out of nowhere.
Last year, ZTE created a digital marketing campaign , which relied on leading platforms in the niche. Both Facebook and Instagram have users with a profile very similar to the one ZTE wants to reach.
Their goals were to position the brand, sell out the ZTE Blade V6 Plus model and increase their customer base. After 8 weeks of campaigning on Instagram and Facebook, these goals were achieved.
Learn more about the case study on Facebook for Business
[Tweet “Case studies help close sales #DigitalMarketing”]
Movistar Argentina
This telecommunications company used Facebook Live to broadcast a concert live. One of its objectives was to be able to relate the brand with music, in addition to achieving the greatest number of views.
The objectives were achieved, but in addition, brand loyalty was achieved with the Facebook service. In short, it is a relationship where no one loses.
“The only way to really get into the digital world is to try out all the tools available and learn from each one. In the race for real-time content consumption, FB Live is a tool that is hard to match in terms of simplicity, quality and audience generation.”
Raquel Haymes, Communications Manager at Movistar
Learn more about Movistar's strategy on Facebook for Business
Conclusion
Now more than ever, testimonials are important , as consumers value other people's opinions more when making a purchase or hiring services. There are thousands of studies that confirm this.
So if you want to position yourself as a trusted business, learning how to make a case study will help you work on that.