How to use your new segments for personalised marketing
Posted: Sun Dec 22, 2024 9:35 am
Once you’ve created your segments, it’s time to put your data into action. Using your new segments, you can:
Create buyer personas
A buyer persona contains the french email address list common traits that customers within a segment share. They’re generally reserved for your best customers.
By analysing the geographic, demographic, and psychographic traits your best customers share, you’ll be able to flesh out a detailed buyer persona. Within this persona, you should include details about behaviours, likes and dislikes, and preferences for interaction (such as the time of day and chosen platform).
Armed with this knowledge, you can then create content that specifically addresses the challenges these buyers face, or appeals to the lifestyle they’re looking to lead. You’ll also know when and where to target these people.
Plus, once you have a buyer persona for your ideal customer (or a segment that contains customers who are most likely to engage and convert), you can concentrate all of your efforts on these customers, ensuring your time and money are used more effectively.
Create buyer personas
A buyer persona contains the french email address list common traits that customers within a segment share. They’re generally reserved for your best customers.
By analysing the geographic, demographic, and psychographic traits your best customers share, you’ll be able to flesh out a detailed buyer persona. Within this persona, you should include details about behaviours, likes and dislikes, and preferences for interaction (such as the time of day and chosen platform).
Armed with this knowledge, you can then create content that specifically addresses the challenges these buyers face, or appeals to the lifestyle they’re looking to lead. You’ll also know when and where to target these people.
Plus, once you have a buyer persona for your ideal customer (or a segment that contains customers who are most likely to engage and convert), you can concentrate all of your efforts on these customers, ensuring your time and money are used more effectively.