New trends in marketing! Virtual reality (VR) and augmented reality (AR)
Posted: Thu Jan 30, 2025 5:31 am
Virtual reality (VR) and augmented reality (AR) are everyday concepts today, which until a few years ago seemed distant and futuristic.
Virtual reality (VR) is a technology that allows you to create images, sounds and sensations, just as if they were experienced in reality, but operating in a virtual environment.
Augmented reality (AR) is the opposite; it is a type of technology that allows virtual elements to be used in real environments. This technology offers interactive experiences to the user, combining the virtual and physical dimensions, through devices such as smartphones.
Augmented Reality (AR) and marketing
This system immerses reality in a 100% technological environment, allowing the user experience to be improved by enriching it with specific details.
When it comes to digital marketing, augmented reality spain whatsapp data can promote brand awareness and increased conversations about it. It can also improve user engagement by involving them with unique experiences that they will invest more time in. It also helps us position digital products in reality and make the user experience more vivid and closer.
Contrary to popular belief, augmented reality did not originate with Pokémon Go, but it did popularize it by immersing users in the search for these famous animated and virtual creatures in real environments using a smartphone, becoming a boom during its launch.
This game is the perfect example of what augmented reality seeks to promote. However, this term has already been used since 1992, when the scientist and researcher Thomas P. Caudell, while developing the most famous airplane in the world, the Boeing 747, realized how much time the operators in charge of assembling the plane were wasting trying to decipher the instructions for it, thus creating a screen that would guide his workers in assembling the plane.
Enemies or accomplices?
Beyond what one might think, these technologies can successfully complement each other, allowing the user to live new experiences.
Virtual reality and augmented reality can be combined in interactions and sensations.
Current uses of Virtual Reality
• Cinema and video games: thanks to this technology, the user could be immersed in an alternative 3D world and allowed to live new experiences.
• Real estate and construction companies: there is no doubt that these sectors have also benefited from new technologies. Thanks to these technologies, these sectors have been able to display and sell projects before they are ready, thus reducing costs and reducing the margin of error.
• Simulators: From flight training to medicine, they have allowed users to experience practical experiences without exposing them to external dangers.
Virtual Reality (VR) and marketing
Virtual reality also presents great benefits for today's marketing.
Product launches and showcases have been huge beneficiaries of VR, allowing the user to see, hear and feel a product as if they were holding it in their hands, even before it exists.
Brand storytelling is also enhanced by virtual reality, allowing the user to connect with a story through all their senses and live an unforgettable experience.
Virtual reality (VR) is a technology that allows you to create images, sounds and sensations, just as if they were experienced in reality, but operating in a virtual environment.
Augmented reality (AR) is the opposite; it is a type of technology that allows virtual elements to be used in real environments. This technology offers interactive experiences to the user, combining the virtual and physical dimensions, through devices such as smartphones.
Augmented Reality (AR) and marketing
This system immerses reality in a 100% technological environment, allowing the user experience to be improved by enriching it with specific details.
When it comes to digital marketing, augmented reality spain whatsapp data can promote brand awareness and increased conversations about it. It can also improve user engagement by involving them with unique experiences that they will invest more time in. It also helps us position digital products in reality and make the user experience more vivid and closer.
Contrary to popular belief, augmented reality did not originate with Pokémon Go, but it did popularize it by immersing users in the search for these famous animated and virtual creatures in real environments using a smartphone, becoming a boom during its launch.
This game is the perfect example of what augmented reality seeks to promote. However, this term has already been used since 1992, when the scientist and researcher Thomas P. Caudell, while developing the most famous airplane in the world, the Boeing 747, realized how much time the operators in charge of assembling the plane were wasting trying to decipher the instructions for it, thus creating a screen that would guide his workers in assembling the plane.
Enemies or accomplices?
Beyond what one might think, these technologies can successfully complement each other, allowing the user to live new experiences.
Virtual reality and augmented reality can be combined in interactions and sensations.
Current uses of Virtual Reality
• Cinema and video games: thanks to this technology, the user could be immersed in an alternative 3D world and allowed to live new experiences.
• Real estate and construction companies: there is no doubt that these sectors have also benefited from new technologies. Thanks to these technologies, these sectors have been able to display and sell projects before they are ready, thus reducing costs and reducing the margin of error.
• Simulators: From flight training to medicine, they have allowed users to experience practical experiences without exposing them to external dangers.
Virtual Reality (VR) and marketing
Virtual reality also presents great benefits for today's marketing.
Product launches and showcases have been huge beneficiaries of VR, allowing the user to see, hear and feel a product as if they were holding it in their hands, even before it exists.
Brand storytelling is also enhanced by virtual reality, allowing the user to connect with a story through all their senses and live an unforgettable experience.