Key elements for a good briefing
Posted: Thu Jan 30, 2025 5:29 am
what-is-briefing-what-is-a-briefing
The above are the contents that your file should contain. However, we see it necessary to focus on 4 elements that, if well developed, will give you a document with a high chance of being successful. Let's see what they are in more detail.
1- Background information
It is important to remember that the crypto email list briefing is an informative document, one that should be read by the team and also by people who are not familiar with the project. Therefore, it should be easy to read and for that, background information is essential. We will start by giving general descriptions with the intention of bringing those who are not familiar with the project up to speed. The following questions are useful:
Why are you working on this project? What needs prompted its creation? Are there similar projects that can be used as a reference?
2- Metrics and success parameters
A project will only be successful if its objectives are well defined. Likewise, all team members must be aware of the objectives in order to have a perspective for the future. This point is closely linked to the motivation of the members, since the more each one understands what their contribution to the final objective is, the more they will want to be part of it and collaborate.
With the above in mind, make sure that the objectives are clear, how you will measure them, what each person will do and what will be considered success.
3 – Schedule
Just as important as the objectives are the time frames. In fact, the success of the project depends on the stipulated dates. In addition, this is another fact that must be kept in mind by each member of the team. Mark the important milestones, the execution deadlines and try to stick to them as much as possible.
4- Don't lose sight of your target audience
The target audience is the “for whom” of your project. It is the motivating reason for the work and therefore must be very well defined in the document. In fact, it is necessary for the team to remind themselves from time to time who the target audience is in order to reconnect with the mission.
How to develop a briefing?
Now that you understand what a briefing is, its importance and advantages for a strategy, I will explain how to develop it.
Remember that a brief should be as brief as possible , take into account only the most relevant data and obtain relevant information from your client in order to create quality content.
Choose the right people
You have to ask yourself, who in the company is able to reveal information about the products, the market and the customers?
Find someone who has the ability to transmit valuable information because this will help you understand the current positioning of the company and what paths you should follow to enter into the action plan.
To do this, the following data must be investigated:
Market research.
Annual billing.
Number of employees.
Company metrics on social networks.
Average ticket.
Organize meetings
As a brief , client meetings should be short and concise.
To ask each point necessary to complete the brief, there must be a meeting leader who keeps time.
Let us remember that simplicity is the main characteristic of a briefing.
Centralize the information
Review the document a thousand times to eliminate unnecessary information.
It will be of no use to you to have thousands of pages if in the end you cannot find the information or data that you urgently need to be able to continue with your marketing actions.
Keep it simple
And I insist again that one of the main characteristics of a brief is simplicity.
Don't use too many technical terms, and if you have to use them, briefly explain what they are about to make the document easier to read.
Understand the process
Try to have an active role in writing the brief. Don't just listen to the client's information: analyse, question and make suggestions.
If you adopt this attitude, you will avoid misinterpretations and wasted time by not understanding what the client wants to convey.
In the following audiovisual material you will see the steps you must follow to prepare a brief:
The above are the contents that your file should contain. However, we see it necessary to focus on 4 elements that, if well developed, will give you a document with a high chance of being successful. Let's see what they are in more detail.
1- Background information
It is important to remember that the crypto email list briefing is an informative document, one that should be read by the team and also by people who are not familiar with the project. Therefore, it should be easy to read and for that, background information is essential. We will start by giving general descriptions with the intention of bringing those who are not familiar with the project up to speed. The following questions are useful:
Why are you working on this project? What needs prompted its creation? Are there similar projects that can be used as a reference?
2- Metrics and success parameters
A project will only be successful if its objectives are well defined. Likewise, all team members must be aware of the objectives in order to have a perspective for the future. This point is closely linked to the motivation of the members, since the more each one understands what their contribution to the final objective is, the more they will want to be part of it and collaborate.
With the above in mind, make sure that the objectives are clear, how you will measure them, what each person will do and what will be considered success.
3 – Schedule
Just as important as the objectives are the time frames. In fact, the success of the project depends on the stipulated dates. In addition, this is another fact that must be kept in mind by each member of the team. Mark the important milestones, the execution deadlines and try to stick to them as much as possible.
4- Don't lose sight of your target audience
The target audience is the “for whom” of your project. It is the motivating reason for the work and therefore must be very well defined in the document. In fact, it is necessary for the team to remind themselves from time to time who the target audience is in order to reconnect with the mission.
How to develop a briefing?
Now that you understand what a briefing is, its importance and advantages for a strategy, I will explain how to develop it.
Remember that a brief should be as brief as possible , take into account only the most relevant data and obtain relevant information from your client in order to create quality content.
Choose the right people
You have to ask yourself, who in the company is able to reveal information about the products, the market and the customers?
Find someone who has the ability to transmit valuable information because this will help you understand the current positioning of the company and what paths you should follow to enter into the action plan.
To do this, the following data must be investigated:
Market research.
Annual billing.
Number of employees.
Company metrics on social networks.
Average ticket.
Organize meetings
As a brief , client meetings should be short and concise.
To ask each point necessary to complete the brief, there must be a meeting leader who keeps time.
Let us remember that simplicity is the main characteristic of a briefing.
Centralize the information
Review the document a thousand times to eliminate unnecessary information.
It will be of no use to you to have thousands of pages if in the end you cannot find the information or data that you urgently need to be able to continue with your marketing actions.
Keep it simple
And I insist again that one of the main characteristics of a brief is simplicity.
Don't use too many technical terms, and if you have to use them, briefly explain what they are about to make the document easier to read.
Understand the process
Try to have an active role in writing the brief. Don't just listen to the client's information: analyse, question and make suggestions.
If you adopt this attitude, you will avoid misinterpretations and wasted time by not understanding what the client wants to convey.
In the following audiovisual material you will see the steps you must follow to prepare a brief: