Bonus: Create a topical map
Posted: Thu Jan 30, 2025 4:36 am
Conduct a competitive analysis
An SEO competitor analysis is a review of how your competitors are showing up in search. This concerns not only business competitors (i.e. companies competing for your customers) but also SERP competitors (i.e. companies competing for your target keywords), which are not always the same.
This process can tell you a lot about how competitors are approaching their keyword strategies – and how you can differentiate yours or overtake key rankings.
Look for opportunities using a gap analysis
As you’re analyzing competitors, keep an eye out for any bangladesh telegram data opportunities they’ve missed – or “gaps” in their SEO footprint. These include topics that they aren’t showing up for, but that customers in your solution category are searching for.
An SEO gap analysis can be a great place to start your search, surfacing keywords your competition may have overlooked entirely. Many online SEO tools and expert partners can help you quickly surface gaps in your competition’s keyword strategy. At TopRank, we develop keyword glossaries that list competitor rankings for each keyword alongside your own rankings to easily see where you can fill in the blanks for your audience and build share of search.
In modern SEO, it’s very important to demonstrate topical authority by covering priority subjects in depth and at length. You want search engines like Google to recognize your domain’s expertise and focus on a topical area by covering as many facets of it as possible, creating and cross-linking content for the core keyword as well as relevant longtail offshoots and variations. (This is often referred to as a hub-and-spoke model.)
A topical map can be a fantastic tool for this purpose, helping you clearly map out different keywords that are tied together by user intent. Our agency builds topical maps for clients as part of our SEO service offerings and they are amazingly useful for content planning.
Prioritize relevance and intent over volume
An SEO competitor analysis is a review of how your competitors are showing up in search. This concerns not only business competitors (i.e. companies competing for your customers) but also SERP competitors (i.e. companies competing for your target keywords), which are not always the same.
This process can tell you a lot about how competitors are approaching their keyword strategies – and how you can differentiate yours or overtake key rankings.
Look for opportunities using a gap analysis
As you’re analyzing competitors, keep an eye out for any bangladesh telegram data opportunities they’ve missed – or “gaps” in their SEO footprint. These include topics that they aren’t showing up for, but that customers in your solution category are searching for.
An SEO gap analysis can be a great place to start your search, surfacing keywords your competition may have overlooked entirely. Many online SEO tools and expert partners can help you quickly surface gaps in your competition’s keyword strategy. At TopRank, we develop keyword glossaries that list competitor rankings for each keyword alongside your own rankings to easily see where you can fill in the blanks for your audience and build share of search.
In modern SEO, it’s very important to demonstrate topical authority by covering priority subjects in depth and at length. You want search engines like Google to recognize your domain’s expertise and focus on a topical area by covering as many facets of it as possible, creating and cross-linking content for the core keyword as well as relevant longtail offshoots and variations. (This is often referred to as a hub-and-spoke model.)
A topical map can be a fantastic tool for this purpose, helping you clearly map out different keywords that are tied together by user intent. Our agency builds topical maps for clients as part of our SEO service offerings and they are amazingly useful for content planning.
Prioritize relevance and intent over volume