Learn about Native Advertising and its importance in marketing
Posted: Thu Jan 30, 2025 4:23 am
Social media marketing strategies have been increasing considerably in recent years, as have the prices of banner ads. In this context, a new advertising strategy called Native Advertising has emerged . A term that, translated into Portuguese, means native advertising.
This new practice aims to publish posts in the middle of the content of a social network, but in a sponsored way. The published content is paid for and clearly shows that it is advertising, but it is presented as if it were just another post.
There are different ways to do Native Advertising, which depends on the channel chosen to practice this new digital marketing modality, such as blogs, Tumblr, Instagram, Twitter and Facebook. The platform and policies of each channel determine the way in which native advertising can be produced, such as images, videos, texts, posts, among others. Check out some examples of native advertising:
Nowadays, users are increasingly ignoring banners and advertisements to see them on any website. This is a consumer habit that marketing managers should be concerned about and take steps to vietnam whatsapp data gain the attention of their target audience. Native advertising emerges as a powerful alternative to make companies stand out at this time when internet users are inattentive. It is a great strategy to communicate with prospects and customers through a huge audience. However, it is necessary to offer content of some value to these consumers, in a place they are used to visiting, without being intrusive.
Always maintain the quality of products and services for consumers. Increasing quality does not mean increasing costs. For example: a pizza delivery that used to take a maximum of 1 hour now takes 40 minutes. This can help our product or service gain more market share, and we can also increase its price, since the perceived value will be higher. However, higher quality does not always mean higher prices.
A quality product is one that meets people's needs. That's why if someone isn't the target audience, they won't like the product.
– Action Orientation: the moment we detect a problem, we must act quickly.
– Customer Proximity: the closer you are to your customers, the easier it will be for you to know what they really want (desires and needs), and therefore, it will be easier to adapt the product and service to them. Feedback is essential.
– Entrepreneurial spirit: always seeking to be one step ahead. Always updating and innovating in the business. Quality is an ongoing process.
– Autonomy: we need to have authority within the company, because quality is change, and changes tend to be uncomfortable.
– Leadership: quality through people. Knowing how to ensure that all sectors always seek quality.
EVENT SPONSORSHIP
Sponsoring important events (especially in the company's segment) helps the company by getting closer to the market, increasing sales and branding. Example: Natura sponsoring SP Fashion Week, Ambev sponsoring the Brazilian Soccer Team.
This new practice aims to publish posts in the middle of the content of a social network, but in a sponsored way. The published content is paid for and clearly shows that it is advertising, but it is presented as if it were just another post.
There are different ways to do Native Advertising, which depends on the channel chosen to practice this new digital marketing modality, such as blogs, Tumblr, Instagram, Twitter and Facebook. The platform and policies of each channel determine the way in which native advertising can be produced, such as images, videos, texts, posts, among others. Check out some examples of native advertising:
Nowadays, users are increasingly ignoring banners and advertisements to see them on any website. This is a consumer habit that marketing managers should be concerned about and take steps to vietnam whatsapp data gain the attention of their target audience. Native advertising emerges as a powerful alternative to make companies stand out at this time when internet users are inattentive. It is a great strategy to communicate with prospects and customers through a huge audience. However, it is necessary to offer content of some value to these consumers, in a place they are used to visiting, without being intrusive.
Always maintain the quality of products and services for consumers. Increasing quality does not mean increasing costs. For example: a pizza delivery that used to take a maximum of 1 hour now takes 40 minutes. This can help our product or service gain more market share, and we can also increase its price, since the perceived value will be higher. However, higher quality does not always mean higher prices.
A quality product is one that meets people's needs. That's why if someone isn't the target audience, they won't like the product.
– Action Orientation: the moment we detect a problem, we must act quickly.
– Customer Proximity: the closer you are to your customers, the easier it will be for you to know what they really want (desires and needs), and therefore, it will be easier to adapt the product and service to them. Feedback is essential.
– Entrepreneurial spirit: always seeking to be one step ahead. Always updating and innovating in the business. Quality is an ongoing process.
– Autonomy: we need to have authority within the company, because quality is change, and changes tend to be uncomfortable.
– Leadership: quality through people. Knowing how to ensure that all sectors always seek quality.
EVENT SPONSORSHIP
Sponsoring important events (especially in the company's segment) helps the company by getting closer to the market, increasing sales and branding. Example: Natura sponsoring SP Fashion Week, Ambev sponsoring the Brazilian Soccer Team.