Above all is Customer Relationship Management (CRM):
Posted: Thu Jan 30, 2025 4:15 am
At Yle, the expertise of program advisors is no longer enough. For the public under 45, the priority is now data. Yle has also suffered a sharp reduction in its workforce, from more than 5,000 to around 3,000 in a few years, as the populists came to power in Helsinki slashed the TV tax. But the results are spectacular : Yle reaches 94% of Finns every week. And 78% of them every day. Its only video/audio player Areena, free, without ads, and which is therefore developing very quickly, reaches 60% every week (49% of 15-44 year-olds) and 25% daily.
No news on Areena but more and more podcasts. The app gambling data brazil dedicated to news + TV news allows, for its part, to reach 70% of the population today. The challenges have not disappeared, however. For Yle, there are two main ones: How to talk to the under-30s? Their habits have changed incredibly: young Finns now only watch an average of 10 minutes of traditional TV each day! Yle has indeed launched Kioski, a news platform for young people that mainly uses YouTube and Instagram.
But she would like to bring them to her main player, Areena. She has sometimes succeeded, notably with "Au Pair", a reality show aimed at young Finnish women, and with a series of short episodes on video games for her male audience. How to speed up content personalization? The debate on mandatory login is still not resolved. The idea of a common digital pass with the other media in the country is under consideration. Another challenge is that of giving (or not) more freedom to the Areena platform, which, for the moment, works very closely with the traditional TV and radio teams.
No news on Areena but more and more podcasts. The app gambling data brazil dedicated to news + TV news allows, for its part, to reach 70% of the population today. The challenges have not disappeared, however. For Yle, there are two main ones: How to talk to the under-30s? Their habits have changed incredibly: young Finns now only watch an average of 10 minutes of traditional TV each day! Yle has indeed launched Kioski, a news platform for young people that mainly uses YouTube and Instagram.
But she would like to bring them to her main player, Areena. She has sometimes succeeded, notably with "Au Pair", a reality show aimed at young Finnish women, and with a series of short episodes on video games for her male audience. How to speed up content personalization? The debate on mandatory login is still not resolved. The idea of a common digital pass with the other media in the country is under consideration. Another challenge is that of giving (or not) more freedom to the Areena platform, which, for the moment, works very closely with the traditional TV and radio teams.