What is customer retention strategy?
Advanced customer retention strategies for russia contact number whatsapp eCommerce stores
1. Reactivation based customer retention strategy campaigns
2. Advocacy based customer retention strategy campaigns
3. Deal based customer retention strategy campaigns
4. Subscription based customer retention strategy campaigns
Customer Retention Marketing Examples
1. TheRealReal retention campaign
2. Instacart's reactivation retention campaign example
3. How Holla uses Daily Deals to drive repeat purchases
4. How Thrive Market uses Subscriptions to drive Customer Retention
5. How Chase Combines Triggered Emails and Loyalty Programs to Drive Repeat Purchases
How to Enable Your Retention Marketing Strategy
Next Steps
What is customer retention strategy?
Customer retention strategy describes the activities used to transform customers into repeat customers.
In our own studies on customer retention, we've found eCommerce visitors who come back after making a purchase are
Added items to carts 65.16% more than first time visitors
Converted 73.72% more than first time visitors
Spent 16.15% more per transaction
Other studies confirm the significance of improving customer retention.
A 5% increase in customer retention can increase profits by 25% (Bain & Company)
5-25x more expensive to acquire a new customer than retaining existing ones (Harvard Business School)
"Nearly 50 percent of customers say they’ve left a brand to which they were loyal to go to a competitor that is better at meeting their needs" (InMoment)
Advanced customer retention strategies for eCommerce stores
There are numerous approaches to ecommerce retention marketing strategies. Below, we outline the best performing campaigns used by successful ecommerce companies.