What are lead scoring classifications?
Posted: Thu Jan 30, 2025 3:44 am
What is lead scoring?
Lead scoring is a process used by businesses to evaluate and rank prospects based on their likelihood of becoming customers. This process involves assigning scores to leads based on a variety of criteria that reflect their level of interest and fit with the company's ideal customer profile. These criteria include demographics, online behavior, interaction with the company's content, and other indicators of interest and engagement.
In the lead scoring process, there are several types of classifications that armenia number dataset help segment and prioritize leads at different stages of the sales funnel. Some of the most common classifications include:
Information Qualified Lead (IQL)
IQLs are leads that have shown initial interest by providing their contact information through forms or subscriptions, but have not yet meaningfully interacted with the company's content. At this stage, basic information is collected and a relationship begins to be built.
Marketing Qualified Lead (MQL)
MQLs are leads that have shown increased interest and engagement with the company’s content, such as downloading e-books, attending webinars, or interacting on social media. These leads have been identified as potentially valuable to the business and are ready to receive further attention from marketing teams.
Sales Qualified Lead (SQL)
SQLs are leads that have been evaluated and qualified by the sales team and are ready for a direct sales conversation. These leads have shown clear purchase intent and meet the company’s specific ideal customer criteria, such as budget, need, and decision-making authority.
Product Qualified Lead (PQL)
PQLs are leads that have interacted with the product in a meaningful way, such as using a trial or a free demo. These leads have experienced the value of the product firsthand and are closer to making a purchasing decision.
Lead scoring is a process used by businesses to evaluate and rank prospects based on their likelihood of becoming customers. This process involves assigning scores to leads based on a variety of criteria that reflect their level of interest and fit with the company's ideal customer profile. These criteria include demographics, online behavior, interaction with the company's content, and other indicators of interest and engagement.
In the lead scoring process, there are several types of classifications that armenia number dataset help segment and prioritize leads at different stages of the sales funnel. Some of the most common classifications include:
Information Qualified Lead (IQL)
IQLs are leads that have shown initial interest by providing their contact information through forms or subscriptions, but have not yet meaningfully interacted with the company's content. At this stage, basic information is collected and a relationship begins to be built.
Marketing Qualified Lead (MQL)
MQLs are leads that have shown increased interest and engagement with the company’s content, such as downloading e-books, attending webinars, or interacting on social media. These leads have been identified as potentially valuable to the business and are ready to receive further attention from marketing teams.
Sales Qualified Lead (SQL)
SQLs are leads that have been evaluated and qualified by the sales team and are ready for a direct sales conversation. These leads have shown clear purchase intent and meet the company’s specific ideal customer criteria, such as budget, need, and decision-making authority.
Product Qualified Lead (PQL)
PQLs are leads that have interacted with the product in a meaningful way, such as using a trial or a free demo. These leads have experienced the value of the product firsthand and are closer to making a purchasing decision.