How to use exclusions in Facebook campaigns?
Posted: Wed Jan 29, 2025 10:06 am
It's one thing to know that a function exists, and another to use it correctly. It usually looks like this: people who start to be interested in the topic of exclusions, to put it colloquially, fixate on this function.
What do I mean by that?
Without getting too technical, the point is that most of the target groups you can set up in Facebook's advertising system overlap with each other.
This means that a person with interest X may also have a number of other interests at the same cambodia rcs data time. So if you direct one ad to group X and another to group Y, there is a good chance that in fact – despite their different names – these two groups contain exactly the same people.
I want to emphasize that the problem you're discussing is when you're operating on a large scale. If your target group is tens or hundreds of thousands of people (and it probably is), you'd have to allocate a really big monthly budget to be able to take the risk and reach the same audience over and over again.
There is, however, another risk built into the system that applies to every advertiser, regardless of whether you spend a hundred, five hundred, a thousand or more zlotys on advertising per month or week.
To discuss them, we need to delve into yet another element of the system and explain what it means to be interested in something in the first place.
What do I mean by that?
Without getting too technical, the point is that most of the target groups you can set up in Facebook's advertising system overlap with each other.
This means that a person with interest X may also have a number of other interests at the same cambodia rcs data time. So if you direct one ad to group X and another to group Y, there is a good chance that in fact – despite their different names – these two groups contain exactly the same people.
I want to emphasize that the problem you're discussing is when you're operating on a large scale. If your target group is tens or hundreds of thousands of people (and it probably is), you'd have to allocate a really big monthly budget to be able to take the risk and reach the same audience over and over again.
There is, however, another risk built into the system that applies to every advertiser, regardless of whether you spend a hundred, five hundred, a thousand or more zlotys on advertising per month or week.
To discuss them, we need to delve into yet another element of the system and explain what it means to be interested in something in the first place.