8 Digital technologies that make vacation even better
Posted: Wed Jan 29, 2025 9:25 am
More comfort through apps and smart hotels
Virtual and Augmented Reality enable new forms of travel
The summer holidays have begun in the first federal states and with them the holiday season. Booking a trip online or via an app is already a matter of course for many. But digital technologies could soon make vacations even more enjoyable and relaxing - before, during and when remembering them. On behalf of the digital association Bitkom, 1,004 consumers aged 16 and over were surveyed representatively to find out which digital innovations they use or would rather use for their vacation. These are the results:
A large majority want to travel as seamlessly as possible - that is, without annoying breaks and waiting times. If the flight is delayed, the taxi to the airport should automatically arrive later. 79 percent of those surveyed would use such a service.
Sleeping in in the morning – without the cleaning staff suddenly showing up in the hotel room: 69 percent would like to stay in a smart hotel that automatically recognizes whether the guest is currently in the room.
Six out of ten travelers (60 percent) are interested in new experiences through augmented reality. Smartphone apps are used to add digital content to the actual travel destination for better orientation and excursion tips. Younger respondents in particular were interested in this: 72 percent of 16- to 29-year-olds would use such apps, and among those over 65, the figure is 44 percent.
More than half (55 percent) would like to travel from the comfort of their sofa wearing virtual reality glasses. It would be conceivable to view the hotel room before the vacation or take a look into the gorges of the Grand Canyon. But a trip to places that are still inaccessible or to times gone by is also possible. How about a visit to Mars or a walk through ancient Rome?
Reminiscing through photos is nice, but doing so with 360-degree images and VR glasses is even nicer. 54 percent of respondents would like to watch their vacation videos after returning home using this technology.
39 percent want more comfort through a smart hotel. They want to control the lights, indonesia gambling data room temperature or music either via a smartphone app or directly via voice command.
Long waiting times at the reception are particularly unpleasant after a long flight. One in three travelers (33 percent) would therefore also use a service robot to welcome them at the hotel and check them in. Younger travelers in particular are open to this: every second 16 to 29-year-old (50 percent) would like to be greeted by a robot at the hotel. Among those over 65, it is only one in four (23 percent).
Where did I put the key card...? For 31 percent, searching for the door card or room key should be a thing of the past. They want to use their smartphone as a door opener and open and close the hotel room using an app.
"Digitalization is currently changing travel from the ground up. Instead of just browsing through travel catalogs, we get inspiration and information online. We use social media, comparison portals and blogs, and search online for overnight stays, flights and trips that suit our individual needs. But the potential is far from exhausted: Big data, virtual and augmented reality enable a new form of travel that makes vacation not only more comfortable, but also more exciting and informative," says Bitkom CEO Bernhard Rohleder.
"The figures show that many people would use these technologies . It is important that all tourism players engage with digital innovations, review their business models and get ready for the mobile, networked and smart tourism of the future. Digitalization is a great opportunity for the entire industry."
Virtual and Augmented Reality enable new forms of travel
The summer holidays have begun in the first federal states and with them the holiday season. Booking a trip online or via an app is already a matter of course for many. But digital technologies could soon make vacations even more enjoyable and relaxing - before, during and when remembering them. On behalf of the digital association Bitkom, 1,004 consumers aged 16 and over were surveyed representatively to find out which digital innovations they use or would rather use for their vacation. These are the results:
A large majority want to travel as seamlessly as possible - that is, without annoying breaks and waiting times. If the flight is delayed, the taxi to the airport should automatically arrive later. 79 percent of those surveyed would use such a service.
Sleeping in in the morning – without the cleaning staff suddenly showing up in the hotel room: 69 percent would like to stay in a smart hotel that automatically recognizes whether the guest is currently in the room.
Six out of ten travelers (60 percent) are interested in new experiences through augmented reality. Smartphone apps are used to add digital content to the actual travel destination for better orientation and excursion tips. Younger respondents in particular were interested in this: 72 percent of 16- to 29-year-olds would use such apps, and among those over 65, the figure is 44 percent.
More than half (55 percent) would like to travel from the comfort of their sofa wearing virtual reality glasses. It would be conceivable to view the hotel room before the vacation or take a look into the gorges of the Grand Canyon. But a trip to places that are still inaccessible or to times gone by is also possible. How about a visit to Mars or a walk through ancient Rome?
Reminiscing through photos is nice, but doing so with 360-degree images and VR glasses is even nicer. 54 percent of respondents would like to watch their vacation videos after returning home using this technology.
39 percent want more comfort through a smart hotel. They want to control the lights, indonesia gambling data room temperature or music either via a smartphone app or directly via voice command.
Long waiting times at the reception are particularly unpleasant after a long flight. One in three travelers (33 percent) would therefore also use a service robot to welcome them at the hotel and check them in. Younger travelers in particular are open to this: every second 16 to 29-year-old (50 percent) would like to be greeted by a robot at the hotel. Among those over 65, it is only one in four (23 percent).
Where did I put the key card...? For 31 percent, searching for the door card or room key should be a thing of the past. They want to use their smartphone as a door opener and open and close the hotel room using an app.
"Digitalization is currently changing travel from the ground up. Instead of just browsing through travel catalogs, we get inspiration and information online. We use social media, comparison portals and blogs, and search online for overnight stays, flights and trips that suit our individual needs. But the potential is far from exhausted: Big data, virtual and augmented reality enable a new form of travel that makes vacation not only more comfortable, but also more exciting and informative," says Bitkom CEO Bernhard Rohleder.
"The figures show that many people would use these technologies . It is important that all tourism players engage with digital innovations, review their business models and get ready for the mobile, networked and smart tourism of the future. Digitalization is a great opportunity for the entire industry."