Advertising Tracking Codes – Summary
Posted: Wed Jan 29, 2025 8:51 am
Let's say I set the age group to 20-50 for an e-commerce store. With access to real-time data from the Facebook Pixel or Google code, the system sees that most of the people making conversions, i.e. purchases, are users in their thirties.
And then, without having to ask me for permission, the system starts showing ads more often to people over thirty. Having access to the right data, it sees that this group has a higher purchasing potential and decides to verify this hypothesis on a larger sample.
Without using user data collected by tracking codes (and everything that results from america rcs data the aforementioned analytics and remarketing), the system would not be able to do this, and as a result – campaigns in paid ecosystems or social media would not be as effective. They would lack this semi-automatic support of our initial configurations regarding the target group.
As you can see, the answer to the question whether we can start a campaign without tracking codes is: NO, we can't.
Don't start creating a campaign without uploading the codes. So fight for someone to upload them, because everything that's best about paid advertising ecosystems is based on them.
And then, without having to ask me for permission, the system starts showing ads more often to people over thirty. Having access to the right data, it sees that this group has a higher purchasing potential and decides to verify this hypothesis on a larger sample.
Without using user data collected by tracking codes (and everything that results from america rcs data the aforementioned analytics and remarketing), the system would not be able to do this, and as a result – campaigns in paid ecosystems or social media would not be as effective. They would lack this semi-automatic support of our initial configurations regarding the target group.
As you can see, the answer to the question whether we can start a campaign without tracking codes is: NO, we can't.
Don't start creating a campaign without uploading the codes. So fight for someone to upload them, because everything that's best about paid advertising ecosystems is based on them.