Work with your web developer to minimize the scripts used on the site
Posted: Wed Jan 29, 2025 7:11 am
These are good metrics to check in on the health of your site, but they're not going to be meaningful enough to make strategic changes on down the road. When it comes to B2B SEO, we focus on two different types of goals — micro and macro conversions. Micro conversions may be things like downloading a white paper or signing up for a newsletter. Macro conversions focus on bigger, lead-based goals, like form fills or demo requests.
The buyer's journey is so much longer when it comes to B2B versus B2C, and you need to make sure that you are there with conversion points no matter where in the cycle they are. Technical SEO Once you get your data collection properly working, the next step is to look at the technical health of your website and anything that might impact your indexation or traffic coming into the site. Focus first on critical crawler issues that may be bogging down your site.
These could be 404 errors, duplicate content, and website speed performance.
404 errors affect the crawlability of your site as well as the user experience as south korea gambling data they're actually going through your content. Duplicate content errors can be as major as having two full instances of your website available to crawl as well as something as small as just having a blog post posted twice on your website. Big or small, though, it's really important to have unique content throughout your entire site.
Site speed and Core Web Vitals are important to both SEO and the user experience.
, optimize your images, and really just clean up the code. Once your main crawler issues have been addressed, you can start looking at creating well-optimized title tags and meta descriptions. Make sure these are written for the user and not the search engines. A title tag isn't going to make a difference in your position on Google, but it could make a difference in somebody clicking on your posting versus a competitor.
The buyer's journey is so much longer when it comes to B2B versus B2C, and you need to make sure that you are there with conversion points no matter where in the cycle they are. Technical SEO Once you get your data collection properly working, the next step is to look at the technical health of your website and anything that might impact your indexation or traffic coming into the site. Focus first on critical crawler issues that may be bogging down your site.
These could be 404 errors, duplicate content, and website speed performance.
404 errors affect the crawlability of your site as well as the user experience as south korea gambling data they're actually going through your content. Duplicate content errors can be as major as having two full instances of your website available to crawl as well as something as small as just having a blog post posted twice on your website. Big or small, though, it's really important to have unique content throughout your entire site.
Site speed and Core Web Vitals are important to both SEO and the user experience.
, optimize your images, and really just clean up the code. Once your main crawler issues have been addressed, you can start looking at creating well-optimized title tags and meta descriptions. Make sure these are written for the user and not the search engines. A title tag isn't going to make a difference in your position on Google, but it could make a difference in somebody clicking on your posting versus a competitor.