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Posted: Wed Jan 29, 2025 6:06 am
As a public broadcaster, VPRO is at the heart of a rapidly changing media landscape, with fewer and fewer people watching television or listening to the radio. This trend underpins the mission of the VPRO Medialab: as traditional media declines and audiences increasingly turn to new digital platforms, what role should a public broadcaster play on these platforms?
The Netherlands has eight public gambling data germany broadcasters, with the Nederlandse Publieke Omroep (NPO) as the governing body. Each broadcaster has a somewhat distinct profile, with VPRO (Vrijzinnig Protestantse Radio Omroep) considered the most daring and creative, focusing on exploring boundaries and foresight, says Annelies Termeer. It’s therefore the perfect place for an innovation lab that looks at the future of media.
The lab is located within VPRO's Innovation and Digital Media department, and its core team consists of Annelies Termeer and another producer. However, they call on designers, developers and project managers from other areas of the organisation to work on innovation projects when needed.
The links between the lab and the rest of the organisation are not very strong, which, according to Annelies Termeer, is both an advantage and a challenge: " We want to be useful for VPRO, but at the same time we have to make sure that we have the capacity to carry out extravagant projects, because we learn a lot from them, even if it is not directly useful to the organisation in the near future."
The Netherlands has eight public gambling data germany broadcasters, with the Nederlandse Publieke Omroep (NPO) as the governing body. Each broadcaster has a somewhat distinct profile, with VPRO (Vrijzinnig Protestantse Radio Omroep) considered the most daring and creative, focusing on exploring boundaries and foresight, says Annelies Termeer. It’s therefore the perfect place for an innovation lab that looks at the future of media.
The lab is located within VPRO's Innovation and Digital Media department, and its core team consists of Annelies Termeer and another producer. However, they call on designers, developers and project managers from other areas of the organisation to work on innovation projects when needed.
The links between the lab and the rest of the organisation are not very strong, which, according to Annelies Termeer, is both an advantage and a challenge: " We want to be useful for VPRO, but at the same time we have to make sure that we have the capacity to carry out extravagant projects, because we learn a lot from them, even if it is not directly useful to the organisation in the near future."