Common Mistakes When Interlinking
Posted: Wed Jan 29, 2025 5:11 am
Once website owners learn the benefits of internal linking, they can quickly begin creating connections between pages across their site. But before you begin this mission, check out these common mistakes to avoid.
1. Never force a connection
Your mission is to connect relevant pages so that people click on those internal links and explore your site. But if you click on the connection, visitors won’t click, and if they do, they’ll quickly leave when they realize the content isn’t really related. The goal of interlinking is to create enticing, clear links that invite your visitors to stay and explore for a while.
2. Don't use unnatural keyword anchor text
When interlinking pages, your goal is to use the main keyword armenia email list of the target page as the anchor text of the source page. But if the target keyword for the target page does not fit naturally with the content of the source page, do not use the exact keyword or make it sound unnatural. This will be a red flag to Google that you are simply trying to build as many internal links as possible and are not focused on quality.
3. Link beyond product and service pages
Chances are, you have pages with products and services that make you money. Amateur managers may be tempted to only create links to these money-making web pages. But don't make that mistake.
Other content pages, such as blog content, are also important. Linking to other blog content will invite your visitors to stay and continue reading, increasing time on page and reducing bounce rates. These are important metrics for improving and growing your site’s SEO. And ideally, each blog post should be optimized for conversion so as not to bother site visitors about moving on to other content.
1. Never force a connection
Your mission is to connect relevant pages so that people click on those internal links and explore your site. But if you click on the connection, visitors won’t click, and if they do, they’ll quickly leave when they realize the content isn’t really related. The goal of interlinking is to create enticing, clear links that invite your visitors to stay and explore for a while.
2. Don't use unnatural keyword anchor text
When interlinking pages, your goal is to use the main keyword armenia email list of the target page as the anchor text of the source page. But if the target keyword for the target page does not fit naturally with the content of the source page, do not use the exact keyword or make it sound unnatural. This will be a red flag to Google that you are simply trying to build as many internal links as possible and are not focused on quality.
3. Link beyond product and service pages
Chances are, you have pages with products and services that make you money. Amateur managers may be tempted to only create links to these money-making web pages. But don't make that mistake.
Other content pages, such as blog content, are also important. Linking to other blog content will invite your visitors to stay and continue reading, increasing time on page and reducing bounce rates. These are important metrics for improving and growing your site’s SEO. And ideally, each blog post should be optimized for conversion so as not to bother site visitors about moving on to other content.