The Best Subject Lines for Increasing Email Open Rates
Posted: Wed Jan 29, 2025 5:07 am
While on the surface some of the reasoning presented by prospects (and often accepted at face value by some reps), may sound reasonable, they’re not. When looked at in the cold light of time and quota, no seller can afford to take their eye off the prize or assume that time somehow ticks away differently in the summer.
A simple litmus test, next time a gambling data mexico prospect brings up summer as a reason for inaction, is to explore how tolerant their company is of seasonal shortfalls or slackness in effort.
Productless Value
One benefit that the relaxed pace of summer is people’s tendency to do mid-year reviews and status checks, and then adjust course accordingly. When dealing with a specific vertical, or set of buyers, you could be in a position to leverage this.
The only difficult element of what I am about to suggest is that it does not involve your product, in fact, even a whiff of your product can ruin the whole tactic, “leave your product in the car.”
Not quite the Zen of sales but when done right you will put yourself in a position to offer real value without talking product or sales. The way to do that is to advance the prospect’s objective, not just individual objectives, but the buying organization’s collective objectives.
A simple litmus test, next time a gambling data mexico prospect brings up summer as a reason for inaction, is to explore how tolerant their company is of seasonal shortfalls or slackness in effort.
Productless Value
One benefit that the relaxed pace of summer is people’s tendency to do mid-year reviews and status checks, and then adjust course accordingly. When dealing with a specific vertical, or set of buyers, you could be in a position to leverage this.
The only difficult element of what I am about to suggest is that it does not involve your product, in fact, even a whiff of your product can ruin the whole tactic, “leave your product in the car.”
Not quite the Zen of sales but when done right you will put yourself in a position to offer real value without talking product or sales. The way to do that is to advance the prospect’s objective, not just individual objectives, but the buying organization’s collective objectives.