So it was essentially invisible, which was a little
Posted: Wed Jan 29, 2025 4:51 am
Then what I'm going to show at MozCon is the winners and the losers. So one from the losers, that did not perform well, were posts about seasonal topics. Now that shocked me to be completely honest. But what I'm talking about here is let's say you have a dermatologist and it's coming close to Christmas. So you use like Christmassy wording and Christmas emojis and like Christmas stuff to try and make the post kind of be more relevant.
These did not perform well. So it kind of surprised me, but that was one from laos gambling data our losers list. 6. Use emojis! One from our winners list was emojis, point number six. So emojis are great. Some of you may be excited by this. Some of you might roll your eyes. If you love emojis, this is one of the strategies that we saw that actually helped performance on Google Posts. So make sure you use emojis if you are trying to get people's attention.
Posts with them outperformed posts without them. 7. Update Posts = 6 months Finally, the last tip I'm going to share with you today is in regards to the update posts. Now if you're not familiar with the term "update posts," I kind of made it up because there was no name for the traditional post inside Google My Business. So it sent updates, so we just called it that. But this was the type of post that, if you remember when Google first launched this feature, you would do a post and it would last for seven days, and after seven days, it would get deleted from your knowledge panel.
annoying because you don't want to have to go and post every seven days. Because you can't schedule a post natively inside Google My Business, it was a bit of a headache to try and keep up with this as a business owner. So the good news is that several months ago Google changed this, and now these posts actually stay on your knowledge panel for a long time.
But I wanted to know exactly how long they stayed on there, so I tracked some and came to the conclusion that they stay on your knowledge panel for six months. So essentially what that means is if you made one update post, never posted again, it would stay there for six months and then it would disappear, which is a lot better than seven days. So keep these tips in mind when you are coming up with your post strategy.
These did not perform well. So it kind of surprised me, but that was one from laos gambling data our losers list. 6. Use emojis! One from our winners list was emojis, point number six. So emojis are great. Some of you may be excited by this. Some of you might roll your eyes. If you love emojis, this is one of the strategies that we saw that actually helped performance on Google Posts. So make sure you use emojis if you are trying to get people's attention.
Posts with them outperformed posts without them. 7. Update Posts = 6 months Finally, the last tip I'm going to share with you today is in regards to the update posts. Now if you're not familiar with the term "update posts," I kind of made it up because there was no name for the traditional post inside Google My Business. So it sent updates, so we just called it that. But this was the type of post that, if you remember when Google first launched this feature, you would do a post and it would last for seven days, and after seven days, it would get deleted from your knowledge panel.
annoying because you don't want to have to go and post every seven days. Because you can't schedule a post natively inside Google My Business, it was a bit of a headache to try and keep up with this as a business owner. So the good news is that several months ago Google changed this, and now these posts actually stay on your knowledge panel for a long time.
But I wanted to know exactly how long they stayed on there, so I tracked some and came to the conclusion that they stay on your knowledge panel for six months. So essentially what that means is if you made one update post, never posted again, it would stay there for six months and then it would disappear, which is a lot better than seven days. So keep these tips in mind when you are coming up with your post strategy.