It builds a real relationship.
Posted: Wed Jan 29, 2025 4:45 am
What’s your real mission?
Is it different from your mission statement?
Where’s the value to the customer?
Isn’t that the real mission?
You Need A Value Prop That Explains:
How you help others
How they win
How you serve in terms of the customer
How your services will lead to loyal customers and referrals
And a mission statement that matches it.
Show Your Customer How They Win
A value proposition states what you do in terms of how a customer benefits.
For example: You might say, “We provide 4-hour service russia telegram data response.” A more effective way to state the same thing is, “When equipment is broken or needs repair, production stops. That’s why we instituted 4-hour or less service response. That way there is minimal loss of productivity and job profitability.”
Same words, but the latter is stated in terms of how the customer wins.
3 Reasons Value Matters To Your Prospect
It differentiates you from the competition.
It gives the customer understandable reasons to purchase.
It gives the customer the peace of mind they need to move forward and to buy.
3 Reasons Value Matters To Your Customer
It makes re-orders more automatic and less bid-driven.
It eliminates competition. Most competitors thrive on “saving a customer money.” Customers don’t want to save money as much as they want to produce more and make more profit.
When Perception Of Value Counts
At the end of any sales transaction, or when an existing customer has a need, that’s when perception plays its heaviest role.
If the customer perceives a difference in you, and perceives a reassuring value in terms of how he wins, the sale is yours.
Is it different from your mission statement?
Where’s the value to the customer?
Isn’t that the real mission?
You Need A Value Prop That Explains:
How you help others
How they win
How you serve in terms of the customer
How your services will lead to loyal customers and referrals
And a mission statement that matches it.
Show Your Customer How They Win
A value proposition states what you do in terms of how a customer benefits.
For example: You might say, “We provide 4-hour service russia telegram data response.” A more effective way to state the same thing is, “When equipment is broken or needs repair, production stops. That’s why we instituted 4-hour or less service response. That way there is minimal loss of productivity and job profitability.”
Same words, but the latter is stated in terms of how the customer wins.
3 Reasons Value Matters To Your Prospect
It differentiates you from the competition.
It gives the customer understandable reasons to purchase.
It gives the customer the peace of mind they need to move forward and to buy.
3 Reasons Value Matters To Your Customer
It makes re-orders more automatic and less bid-driven.
It eliminates competition. Most competitors thrive on “saving a customer money.” Customers don’t want to save money as much as they want to produce more and make more profit.
When Perception Of Value Counts
At the end of any sales transaction, or when an existing customer has a need, that’s when perception plays its heaviest role.
If the customer perceives a difference in you, and perceives a reassuring value in terms of how he wins, the sale is yours.