It’s a great way to position your business as an authority
Posted: Wed Jan 29, 2025 4:28 am
Cornerstone content is not designed to convert visitors right away. The main aim is to pique their interest so that they’ll remember you and return when they actually need your services. Cornerstone content is sometimes called “evergreen content”, which provides a clue to the type of articles that work best. As well as responding to trends, you should choose subjects that people consistently search for. If you’re a telecommunications company, for example, you could include a piece that explains some of the terminology (“What is VoIP?”) or how your products work (“The ultimate guide to video conferencing”).
The benefits of great cornerstone content Cornerstone content is a hugely important hong kong gambling data tool in raising brand awareness, both through content itself and the way it’s optimized. It’s a golden chance to get your core message across to your target audience. Done right, it will help you achieve a high ranking on the SERPs, which will drive all that lovely relevant traffic to your site. Remember that 75% of people don’t look beyond the first results page! Cornerstone content gives you the opportunity to build natural links: from other pages on your website, from your social media channels, and from external sources who think your content is worth linking to.
your industry, which increases trust in your brand. And it also feeds your funnel, by attracting prospects who can be tracked and nurtured for optimum conversion rates. Evergreen content can be used across all marketing channels to strengthen your brand identity — and it can even be repurposed into different formats to keep the website fresh. If you focus your efforts on getting cornerstone content right, you’ll create something that continues to drive value for your business.
The benefits of great cornerstone content Cornerstone content is a hugely important hong kong gambling data tool in raising brand awareness, both through content itself and the way it’s optimized. It’s a golden chance to get your core message across to your target audience. Done right, it will help you achieve a high ranking on the SERPs, which will drive all that lovely relevant traffic to your site. Remember that 75% of people don’t look beyond the first results page! Cornerstone content gives you the opportunity to build natural links: from other pages on your website, from your social media channels, and from external sources who think your content is worth linking to.
your industry, which increases trust in your brand. And it also feeds your funnel, by attracting prospects who can be tracked and nurtured for optimum conversion rates. Evergreen content can be used across all marketing channels to strengthen your brand identity — and it can even be repurposed into different formats to keep the website fresh. If you focus your efforts on getting cornerstone content right, you’ll create something that continues to drive value for your business.