How to Create a Content Marketing Strategy in 10 Easy Steps
Define Your Content Marketing Goal
Research and Understand Your Audience
Set Up Your Blog (If You Don’t Already Have One)
Update Your Current Content (If You’ve Already Been Publishing)
Start Building an Email List and Know How You’re Going to Use It
Brainstorm Content Ideas and Use Keyword Research to Find Opportunities
Decide Which Format of Content You Want to Produce
Outline Which Content Marketing Strategies You’ll Experiment With
Use Social Media to Promote Your Content
Use Paid Ads to Get Extra Eyes on Your Content
10 Steps How to Create a Content Marketing Strategy (and Execute) in 2025
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What is a content marketing strategy?
Creating a successful content marketing strategy, let alone a comprehensive blog strategy is a big task, but one that you shouldn’t be afraid to tackle.
"A content marketing strategy is a roadmap to attracting, retaining and converting more readers."
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According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content now than they did in 2016, with the trend showing no signs of slowing down today.
70% of B2B marketers are investing MORE in content marketing moving forward. @CMIContent
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However, while pretty much every small business and startup understands the value of content marketing, it can be a scary thought to dive right in. Your competitors or the people you look up to are regularly posting long-form, in-depth blog posts, launching podcasts, or dipping their toes into the world of video, and it seems overwhelming.
Today, we’re hoping to get rid of some of that pressure you’re b2b email lists poland and simplify the process of creating a foolproof content marketing strategy.
Each part of your content marketing strategy has its own unique nuances and details that you won’t want to miss. So, let’s look at each part of the process and I’ll be adding my own expertise along the way. Now, let’s dive in!
1. Define Your Content Marketing Goal
Before you look at what you’re going to create, you need to answer why you’re making it.
"Every content marketing strategy needs to start with a clear goal and true purpose."
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Every real blogging strategy must start with a goal that content can help to accomplish. How are you going to measure the success of your campaign? Is it with traffic? New subscribers? App downloads? Conversions? Social shares and engagement? Video views? Podcast downloads? Sales?
In his Skillshare class The New Business Toolbox, best-selling author, prolific marketer and entrepreneur Seth Godin explains the importance of