For coverage : distribution of products in at least 100 retail stores throughout Russia, covering 60% of urban residents and 30% of rural residents, and targeting men aged 20 to 50 who are concerned about their appearance and are environmentally friendly.
For efficiency : planning to reduce distribution indonesia email database costs by 15% by optimizing transportation routes, inventory management, and the use of packaging materials. In addition, the goal will be to increase profits by 20% by increasing sales volume and applying pricing strategy.
For quality : ensuring that customers receive fresh products within three hours of placing an order. Also, striving to maintain customer satisfaction at 85%, with a customer retention rate of at least 70%.
For flexibility : Always be able to offer customers different products, sizes and color options, as well as personalized recommendations and discounts. Striving for quick and efficient launch of new products and expansion into new markets.
Case: VT-metall
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Step-by-step launch of a distribution strategy
A distribution strategy is a plan that requires a number of stages to be implemented. At each stage, you will need certain tools. Let's look at the most important stages:
Step-by-step launch of a distribution strategy
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Selecting the optimal distribution channels . Depending on the characteristics of your product, audience, and customer preferences, you can choose different types of channels, including direct, indirect, online, offline, or a combination of these.
Assess the costs, benefits, and risks of each channel and identify those that best match your business goals and available resources.
Establishing partnerships . When choosing indirect or hybrid channels, you will need to establish partnerships with intermediaries such as wholesalers, distributors, retailers, agents or brokers. Look for partners who are consistent with your mission, values and quality standards.
Optimize inventory and logistics management . It is important to consider how products will be stored, transported, and delivered to customers. Consider the following factors: forecasting market needs, inventory management, order processing, delivery methods, warehousing, packaging, and monitoring.
It is necessary to optimize logistics processes to reduce costs, minimize losses and reduce the negative impact on the environment.
Evaluation and monitoring of results . It is important to correctly evaluate the effectiveness of the chosen strategy. For this, you can use key performance indicators (KPI).
For example, sales volume, market share, customer satisfaction, retention and loyalty, as well as feedback from customers and partners. Identify gaps in your distribution strategy and adjust the plan as needed.
Continuing with the above example, if you produce beard care products for men and are planning to expand your presence in the European market, it is important to develop the right distribution strategy. To do this, you can:
Create a combined distribution channel that includes online and offline sales . Products can be sold directly to consumers through your website and social media, as well as indirectly through carefully selected retailers and barbershops that target your target audience.
Establish partnerships with local and regional companies that have experience and the necessary connections in the European market . It is also useful to collaborate with opinion leaders and bloggers. Influencers will effectively promote your brand and products to their audience.
To manage inventory and logistics in the European market, you can use the services of a third-party logistics provider (3PL) . Such a supplier will ensure storage and delivery of goods to European countries. It is important to use environmentally friendly packaging and shipping materials to match your brand values and its environmental image.
To evaluate the effectiveness of distribution, it is worth using analytical tools and conducting surveys . This will help track sales, market share, customer satisfaction and retention. Collecting feedback from customers and partners is also important for continuous improvement of products and services.
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