How to define goals in an SEO project?
Posted: Sun Dec 22, 2024 9:01 am
This must be the core of an SEO's study and must represent the cornerstone around which strategies and resources are developed.
Learn more: How Google Search Works
For some projects, defining goals is quite simple.
For a blog or an online editorial, we can roughly assume that the objective is traffic , i.e. increasing visits and unique users. Of course, it cannot be the only one because the qualitative metrics of a visit can numbers in saudi arabia also influence the performance of a blog . If, for example, it is used as an affiliate channel, then the quality of the traffic, the time spent and the number of pages viewed per session become equally important metrics, because the higher the quality of the traffic, the greater the possibility that it will convert.
For e-commerce, as important as the branding and visibility part may be, it is obvious that the final goal must be the sale. Thanks to Google Analytics, fortunately, we have the ability to track in a very specific way the conversions made by the site, so as to study the customer's buyer journey and see if the organic search is performing in the correct way.
Likewise, we can analyze and monitor the tracking of generated leads or calls made from the site.
In practice, SEO objectives must be the same as those we set in the business plan.
Of course, traffic acquisition cannot be considered an objective, but rather a vanity metric . The objective must be to be able to obtain a conversion through the acquisition of targeted traffic.
What Keyword Research tools do you use?
When it comes to keyword research, this is the question that gets asked most frequently.
And that's right, you can't always stay on the theoretical side.
Learn more: How Google Search Works
For some projects, defining goals is quite simple.
For a blog or an online editorial, we can roughly assume that the objective is traffic , i.e. increasing visits and unique users. Of course, it cannot be the only one because the qualitative metrics of a visit can numbers in saudi arabia also influence the performance of a blog . If, for example, it is used as an affiliate channel, then the quality of the traffic, the time spent and the number of pages viewed per session become equally important metrics, because the higher the quality of the traffic, the greater the possibility that it will convert.
For e-commerce, as important as the branding and visibility part may be, it is obvious that the final goal must be the sale. Thanks to Google Analytics, fortunately, we have the ability to track in a very specific way the conversions made by the site, so as to study the customer's buyer journey and see if the organic search is performing in the correct way.
Likewise, we can analyze and monitor the tracking of generated leads or calls made from the site.
In practice, SEO objectives must be the same as those we set in the business plan.
Of course, traffic acquisition cannot be considered an objective, but rather a vanity metric . The objective must be to be able to obtain a conversion through the acquisition of targeted traffic.
What Keyword Research tools do you use?
When it comes to keyword research, this is the question that gets asked most frequently.
And that's right, you can't always stay on the theoretical side.