AI is an ‘assistant’ to Google Ads
Posted: Sun Dec 22, 2024 8:59 am
Unsurprisingly, the leader in this space is Google. Worldwide revenue for Google in Q3 2023 came in at $76.7 billion, of which $59.6 billion was from Google advertising. This was a 9.5% year-on-year increase, demonstrating the appetite for paid ads.
In 2024, that growth shows no signs of slowing down but ther whatsapp russian number e will be developments to consider, particularly AI.
In 2024, Google is going to roll out further generative AI tools into Google Ads. While this can be helpful, we also need to be skeptical because Google Ads is, after all, a moneymaker. The danger is AI will use design engineering and create biases in things like algorithms and ad layouts.
“Systematically, Google has been reducing control and handling a lot of the activities that search marketers would have typically performed over to AI,” says Cathal Melinn, Digital Marketing Director, Commercial Analyst & Ecommerce specialist.
“Google is a search engine, but it's an ad buying tool. It's really cleverly done in the sense that we're connecting partner sites through the display ads to search and to AI driven campaigns like demand gen and performance max.”
This use of AI will limit your control of Google Ad visibility and performance. It will also over-optimize as it cannot use context or language in the same way a human can. Here’s a great example:
In 2024, that growth shows no signs of slowing down but ther whatsapp russian number e will be developments to consider, particularly AI.
In 2024, Google is going to roll out further generative AI tools into Google Ads. While this can be helpful, we also need to be skeptical because Google Ads is, after all, a moneymaker. The danger is AI will use design engineering and create biases in things like algorithms and ad layouts.
“Systematically, Google has been reducing control and handling a lot of the activities that search marketers would have typically performed over to AI,” says Cathal Melinn, Digital Marketing Director, Commercial Analyst & Ecommerce specialist.
“Google is a search engine, but it's an ad buying tool. It's really cleverly done in the sense that we're connecting partner sites through the display ads to search and to AI driven campaigns like demand gen and performance max.”
This use of AI will limit your control of Google Ad visibility and performance. It will also over-optimize as it cannot use context or language in the same way a human can. Here’s a great example: