How to Set Good OKRs? Tips and Advice
Posted: Tue Jan 28, 2025 9:37 am
Common mistakes during implementation
There are a few common mistakes to avoid when writing OKRs:
Use as a task list. It is important to understand the difference between value-based and activity-based key results. This is not a sprint where you only need to complete tasks;
Setting a large number uae cell phone number list of goals and results. The OKR structure should include only the main priorities that are most important during the agreed period of time (quarter, half-year, etc.). This helps the team maintain focus. Too many OKRs can lead to chaos in internal processes;
Lack of coordination between departments in achieving certain goals. The same goals and key results should be set at each level;
Lack of control and monitoring. Without regular monitoring, it is impossible to achieve the desired goal.
Read also : Marketing Automation: Save Your Time While Maximizing Your Efforts
As for the goals, the main thing is to keep them simple, clear, short and easy to remember. You can make them informal and fun, using slang or humor in accordance with your corporate culture.
In terms of key results, you should set 2 to 5 per goal and separate indicators from initiatives.
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OKR Examples
The tool can be used in work by almost any type of business. Implementation of OKR begins with writing a clear, ambitious goal, limited by time frames. The next step is to define key results in the form of quantitative indicators to achieve the goal.
Example of OKR in Marketing
Goal: Increase brand awareness in 2023.
Key results:
Get at least 10 thousand new followers on TikTok, Instagram, etc.;
Conclude 10 partnerships with opinion leaders, influential brands;
Increase conversion rate by 5%.
SRE OKR Example
An example of an SRE (Site reliability engineering) OKR goal might be “reduce the number of bugs” from 2% to 1%. You could also specify a goal of “reduce the time it takes to fix bugs”. Associated results for this goal would be, for example, a 3% increase in the resolution of critical incidents and a 7% reduction in the mean time to repair (MTTR) for on-call developers.
OKR in Google
American investor John Doerr learned about OKR while working at Intel (the world's largest semiconductor company). After that, he joined Kleiner Perkins Caufield & Byers, which became one of Google's first major investors. While working at the corporation, Doerr introduced the concept to Google founders Larry Page and Sergey Brin. Thus, OKR was introduced to Google in 1999.
Google OKR
Read also : Got an idea? Marketer, be prepared to answer these 14 questions before pitching it to management
Google has released an entire guide called Google's OKR playbook because the company has the most experience implementing effective goals and achieving results.
“We use OKRs to track a team’s progress against a plan and coordinate priorities and milestones across people and teams, as well as to help people focus on the most important goals and not get distracted by less important goals.”
CompleteOKR Guide Googleis in the public domain.
Conclusion
In today’s fast-paced business landscape, it is important for companies to set clear objectives and measurable key results to drive growth and success. Today, Objectives and Key Results are used not only by Google, but also by such well-known companies as LinkedIn, Twitter, GAP, Uber, Amazon, Facebook and others.
By focusing on a clear set of strategic goals and measurable key results, companies ensure a transparent and results-oriented environment within the team. Effective implementation of OKRs and OKR SRE leads to improved communication, collective accountability in a continuous process to achieve a common goal. Ultimately, the implementation of OKRs can become a catalyst that pushes the business to new achievements and progress.
There are a few common mistakes to avoid when writing OKRs:
Use as a task list. It is important to understand the difference between value-based and activity-based key results. This is not a sprint where you only need to complete tasks;
Setting a large number uae cell phone number list of goals and results. The OKR structure should include only the main priorities that are most important during the agreed period of time (quarter, half-year, etc.). This helps the team maintain focus. Too many OKRs can lead to chaos in internal processes;
Lack of coordination between departments in achieving certain goals. The same goals and key results should be set at each level;
Lack of control and monitoring. Without regular monitoring, it is impossible to achieve the desired goal.
Read also : Marketing Automation: Save Your Time While Maximizing Your Efforts
As for the goals, the main thing is to keep them simple, clear, short and easy to remember. You can make them informal and fun, using slang or humor in accordance with your corporate culture.
In terms of key results, you should set 2 to 5 per goal and separate indicators from initiatives.
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
OKR Examples
The tool can be used in work by almost any type of business. Implementation of OKR begins with writing a clear, ambitious goal, limited by time frames. The next step is to define key results in the form of quantitative indicators to achieve the goal.
Example of OKR in Marketing
Goal: Increase brand awareness in 2023.
Key results:
Get at least 10 thousand new followers on TikTok, Instagram, etc.;
Conclude 10 partnerships with opinion leaders, influential brands;
Increase conversion rate by 5%.
SRE OKR Example
An example of an SRE (Site reliability engineering) OKR goal might be “reduce the number of bugs” from 2% to 1%. You could also specify a goal of “reduce the time it takes to fix bugs”. Associated results for this goal would be, for example, a 3% increase in the resolution of critical incidents and a 7% reduction in the mean time to repair (MTTR) for on-call developers.
OKR in Google
American investor John Doerr learned about OKR while working at Intel (the world's largest semiconductor company). After that, he joined Kleiner Perkins Caufield & Byers, which became one of Google's first major investors. While working at the corporation, Doerr introduced the concept to Google founders Larry Page and Sergey Brin. Thus, OKR was introduced to Google in 1999.
Google OKR
Read also : Got an idea? Marketer, be prepared to answer these 14 questions before pitching it to management
Google has released an entire guide called Google's OKR playbook because the company has the most experience implementing effective goals and achieving results.
“We use OKRs to track a team’s progress against a plan and coordinate priorities and milestones across people and teams, as well as to help people focus on the most important goals and not get distracted by less important goals.”
CompleteOKR Guide Googleis in the public domain.
Conclusion
In today’s fast-paced business landscape, it is important for companies to set clear objectives and measurable key results to drive growth and success. Today, Objectives and Key Results are used not only by Google, but also by such well-known companies as LinkedIn, Twitter, GAP, Uber, Amazon, Facebook and others.
By focusing on a clear set of strategic goals and measurable key results, companies ensure a transparent and results-oriented environment within the team. Effective implementation of OKRs and OKR SRE leads to improved communication, collective accountability in a continuous process to achieve a common goal. Ultimately, the implementation of OKRs can become a catalyst that pushes the business to new achievements and progress.