Respondents say they will launch podcast formats this year. The success of The Daily , the New York Times ' daily news podcast - and the interest of advertisers in it - is encouraging for professionals. Reuters Institute researchers have identified 60 daily news podcasts in 5 countries, the majority of which were launched less than 18 months ago. In London, the Times ' daily news podcast is planned for early 2020. In Paris, Le Monde recently launched its podcast offering, notably based on political investigations .
Failing that, other publishers are exploring gambling data philippines technical solutions to transform written articles into audio format . In Canada, the Globe and Mail uses Amazon Polly , a text-to-speech service that allows subscribers to listen to a selection of articles in English, French and Mandarin.
In Denmark, Zetland has launched “slow news” in audio format . 75% of this news is now consumed in audio rather than text format. In Brazil – the second largest consumer of podcasts after the United States – the newspaper Estadāo has entered into a partnership with Ford to launch an audio service on Spotify . The goal of this operation? To invite itself into the connected car via long journalistic formats.
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53% of respondents say that AI content recommendation solutions are a key part of their strategy, followed by solutions for targeting future users (47%), and by dubbing or tagging (39%).
The Power of Industry-Specific Directories in Lead Discovery
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