What advertising offer via Linkedin Ads?
Posted: Tue Jan 28, 2025 3:56 am
Let's draw a parallel with your previous decisions.
At the start of your company or its takeover, did you delegate your sales department to an external structure? Did you commission a call center to generate team meetings for you? Was your business mainly carried out on the business provider activity?
If the answer is yes, then buying "finished products" from digital sources may meet your needs. Cf, lead generation companies where you only see the contact that has arrived. Your decision was considered and corresponded to the context of your company. You may not have wanted to manage a sales force, you did not want to integrate new staff to make malaysia telegram number database outbound calls to simplify the management and HR part of these new resources.
If the answer is no, you wanted to integrate certain know-how, or outsource it, to control acquisition costs and manage the flow of contacts exclusive to your brand. Then you will tend to build up a digital heritage through the integration of skills or the support of a digital agency.
The digital strategy in a few lines
Stay pragmatic and rigorous in the analysis
To conclude this article clarifying practices on the web. Each company should recognize itself on the case studies presented in this content. There are no good or bad decisions. On the other hand, the logic that you have had for your company until now, must be extended to digital.
Whatever your decision, you must concretely analyze the quantity and quality of the contacts generated. Ideally, you should even be able to compare the cost of a contact according to all your sources of contact and meeting: sales, trade fair, digital, business provider, etc.
I leave you with this objective, too often absent within companies.
At the start of your company or its takeover, did you delegate your sales department to an external structure? Did you commission a call center to generate team meetings for you? Was your business mainly carried out on the business provider activity?
If the answer is yes, then buying "finished products" from digital sources may meet your needs. Cf, lead generation companies where you only see the contact that has arrived. Your decision was considered and corresponded to the context of your company. You may not have wanted to manage a sales force, you did not want to integrate new staff to make malaysia telegram number database outbound calls to simplify the management and HR part of these new resources.
If the answer is no, you wanted to integrate certain know-how, or outsource it, to control acquisition costs and manage the flow of contacts exclusive to your brand. Then you will tend to build up a digital heritage through the integration of skills or the support of a digital agency.
The digital strategy in a few lines
Stay pragmatic and rigorous in the analysis
To conclude this article clarifying practices on the web. Each company should recognize itself on the case studies presented in this content. There are no good or bad decisions. On the other hand, the logic that you have had for your company until now, must be extended to digital.
Whatever your decision, you must concretely analyze the quantity and quality of the contacts generated. Ideally, you should even be able to compare the cost of a contact according to all your sources of contact and meeting: sales, trade fair, digital, business provider, etc.
I leave you with this objective, too often absent within companies.