Disadvantages of marketplaces
Posted: Mon Jan 27, 2025 9:53 am
Companies preparing to enter into contractual relationships with large online platforms should be aware of some of the disadvantages:
the seller will have to comply with all the terms of the site, participate in promotions, loyalty programs, offer discounts. There are frequent cases of fines and changes in commissions;
There is high competition within the platform, so companies will need to engage in independent promotion. For example, one of these factors is the rating assessment of buyers.
The buyer is unlikely to remember the name of the manufacturer's brand; he will focus on the service where the product was purchased;
Not all products can be sold profitably on online platforms. Due iran email list to the high commission percentage, the profit received from selling inexpensive products can be minimal.
In addition, the seller may face the fact that unsold goods will be returned to him from the warehouse. For example, this sometimes happens on Wildberries, where the remaining clothes of non-standard sizes are returned to the supplier.
the seller will have to comply with all the terms of the site, participate in promotions, loyalty programs, offer discounts. There are frequent cases of fines and changes in commissions;
There is high competition within the platform, so companies will need to engage in independent promotion. For example, one of these factors is the rating assessment of buyers.
The buyer is unlikely to remember the name of the manufacturer's brand; he will focus on the service where the product was purchased;
Not all products can be sold profitably on online platforms. Due iran email list to the high commission percentage, the profit received from selling inexpensive products can be minimal.
In addition, the seller may face the fact that unsold goods will be returned to him from the warehouse. For example, this sometimes happens on Wildberries, where the remaining clothes of non-standard sizes are returned to the supplier.