Expanding the site structure and developing the semantic core

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To bring the online store to the top, we worked out the structure of the web resource, guided by the principles of logic, hierarchy, maximum brevity and clarity in the name. In our work, on the one hand, we tried to avoid the presence of goods in several categories at the same time, on the other hand, we added filters for individual product groups.

Next, our specialists collected key phrases for each element of the structure, identified landing pages and set up promotion.

Expanding the site structure and developing the hungary email list semantic core

Stage 3. Improving the usability of the online store
At this stage, a lot of work was done to analyze the usability of competitor sites and study our client's resource in detail. As a result, the following improvements were implemented:

on the main page — news and recipe blocks have been displayed; a brand block has been implemented; a banner with motivation for user authorization appears in a pop-up window; the promotions page has been reformatted;
on category pages — the block of popular products has been moved down; the overall product rating has been displayed in the preview;
on product pages — the ability to leave a review has been implemented; a block of similar products has been added; a brand has been displayed, by clicking on which you can go to a list of all products of this manufacturer; detailed characteristics and descriptions have been added; information on nutritional value and storage conditions has been displayed.