Email marketing performance is easy to track and analyze

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Unlike social media, your emails aren’t public discussion boards. Emails give you direct, individual access to your audience’s inboxes and are not affected by constant algorithm updates. Your mail will make it to the inbox as long (as you follow security protocols and build email service provider-friendly campaigns — more on that later). With the help of a CRM suite like Brevo, you can see how many people open, click on, and engage with each email campaign you send. Email marketing can improve conversions of social media content. When used with the same audience, one study found that email improved conversions from social media posts by 70%.

Use email marketing to enhance all of your channels.Still don’t azerbaijan whatsapp list believe us? Let’s take a look at the numbers:In 2024, there were over 4.48 billion global email users.99% of email users check their email at least once per day.60% of consumers ranked email in their top preferred communication channels.59% of people said marketing emails influenced their decision to buy.Given the figures, not having an email marketing strategy means missing out on sales opportunities and the chance to build lasting customer relationships (which ultimately means more sales later down the road).Create my free Brevo account nowThe benefits of email marketingFrom order confirmations to newsletters, emails are an essential part of the growth and management of your business.

Email marketing helps you achieve three key objectives:1. Drive salesLaunching a sale or promotion? You can send your subscribers an email marketing campaign to drive sales. In addition, try using these email marketing techniques to boost conversions further:Send coupons or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.Set up abandoned cart emails that are triggered whenever a visitor adds an item to their cart but doesn’t check out.2. Increase brand awarenessWhat’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.