Advertising set complexity
Posted: Mon Jan 27, 2025 5:27 am
Here's another interesting point where we often start to make things really complex. Especially at the beginning, try to make simple structures for your Facebook advertising campaigns: wait to collect the first data and then intervene to scale the campaigns.
By complexity I mean excessive branching of campaigns and ad groups. Today the platform is increasingly able to self-optimize based on results. In most cases it is better to have a more streamlined structure .
Obviously here we enter a part where everything depends on the customer we are importance of lawyer database promoting, but in the initial startup phase a conversion campaign could be structured like this:
Campaign
Generic Adset (Location/Interests)
Adset Lookalike
Adset Fans and Interactions
Adset Retargeting Website
I would also limit the ads for each group to 3 for each adset , taking advantage of multiple available formats, for example: 1 carousel, 1 collection, 1 standard (image/video) .
Obviously the above example of structure is good to start and take the first data. After that we have to intervene and dismantle all this by optimizing the campaigns: I would definitely move the remarketing into a campaign of its own with the right budget , I would add brand and interaction campaigns to increase my audiences and therefore push on conversions.
At this same point related to the "chaos" on Facebook Ads, I would also like to delve deeper into the discussion on the nomenclature of campaigns, groups and ads.
By complexity I mean excessive branching of campaigns and ad groups. Today the platform is increasingly able to self-optimize based on results. In most cases it is better to have a more streamlined structure .
Obviously here we enter a part where everything depends on the customer we are importance of lawyer database promoting, but in the initial startup phase a conversion campaign could be structured like this:
Campaign
Generic Adset (Location/Interests)
Adset Lookalike
Adset Fans and Interactions
Adset Retargeting Website
I would also limit the ads for each group to 3 for each adset , taking advantage of multiple available formats, for example: 1 carousel, 1 collection, 1 standard (image/video) .
Obviously the above example of structure is good to start and take the first data. After that we have to intervene and dismantle all this by optimizing the campaigns: I would definitely move the remarketing into a campaign of its own with the right budget , I would add brand and interaction campaigns to increase my audiences and therefore push on conversions.
At this same point related to the "chaos" on Facebook Ads, I would also like to delve deeper into the discussion on the nomenclature of campaigns, groups and ads.