What is more important to test first?
Posted: Mon Jan 27, 2025 5:06 am
When we already have a customer who has made a purchase, we get more information about what might be interesting to that audience, and we can offer additional products or services. Simply put, this can include reselling or cross-selling. In this case, we aim to maximize ROAS (return on advertising spend).
If we consider all aspects related to testing, then in Acquisition advertising campaigns we spend the most budget, but get the lowest ROAS. In retargeting campaigns to a hot audience, on the contrary, we can significantly taiwan rcs data increase the ROAS, because the costs for this audience are lower, and it is the most relevant. This allows us to compensate for the loss of ROAS that we can observe in Acquisition campaigns.
I'm often asked what is worth testing: audiences, advertising creatives, or is it possible to combine them?
The answer to this question is actually quite simple. In fact, it is impossible to test in isolation. To find an effective model, you should always test audiences and ad creatives in combinations . This means that if we have certain messages that we want to test, and we test them on a specific audience, we can find out which message works best for that specific audience.
If we consider all aspects related to testing, then in Acquisition advertising campaigns we spend the most budget, but get the lowest ROAS. In retargeting campaigns to a hot audience, on the contrary, we can significantly taiwan rcs data increase the ROAS, because the costs for this audience are lower, and it is the most relevant. This allows us to compensate for the loss of ROAS that we can observe in Acquisition campaigns.
I'm often asked what is worth testing: audiences, advertising creatives, or is it possible to combine them?
The answer to this question is actually quite simple. In fact, it is impossible to test in isolation. To find an effective model, you should always test audiences and ad creatives in combinations . This means that if we have certain messages that we want to test, and we test them on a specific audience, we can find out which message works best for that specific audience.