Studies and statistics have shown

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Therefore, the type and size of fonts that are consistent with the brand’s personality must be chosen in order to build a unique brand identity that attracts customers. Pictures and icons Studies have shown that 60% of customers recognize a brand through its images and graphics, so you must work to establish your brand with customers by using attractive images and graphics that attract the audience and convey your message to them. Style The importance of the style element lies in the fact that it helps define the company’s character by creating a distinctive and eye-catching style in the elements of the brand identity such as: the logo, paper prints, business cards, stamps, and employee uniforms, so that they are attractive and consistent with the company’s message and the taste of the target audience, which contributes to distinguishing your brand from competitors.


Website design Here you should apply the elements engineer database of your brand identity by unifying the logo, colors, fonts and colors on your website and also social media accounts; in order to create a sense of cohesion and consistency regarding the brand. that 92% of customers consider a well-designed website a source of trust, and 94% of customers tend to stay longer on a well-designed website. Therefore, your interest in designing a distinctive and unique website will lead to increasing brand awareness, building trust between customers and the company, and thus attracting more customers, which contributes to achieving more profits.


How to design brand identity elements successfully? Designing the elements of the corporate identity content requires several steps: 1- Define your own identity You need to define who you are, what your strengths are, and what sets you apart from other brands. Search for brand identity 2- Search Before designing anything, it is important to conduct research to understand your target audience, their needs and desires, what challenges they face, what their values ​​are, and what their personalities are like. Once you understand your target audience, you can start designing a brand identity that suits them. 3- Define the brand personality After understanding your target audience you need to define your brand personality by answering these questions: What kind of company do you want your company to be? What are the values ​​you want to embrace? What message do you want to convey to your audience? Your brand personality should be reflected in every element of your brand identity, from your logo to your website design.