Pinterest Advertising: Keywords

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The latter can save you a lot of time, especially if your target audience doesn’t change much. I highly recommend using it.


You can target up to 20,000 keywords (!) in one ad group.

I know this large number is tempting, but let's face it, coming up with so many phrases will take you a lot of time.

So start with at least 25 solid keywords. Also decide what kind of match you want to achieve. You can choose from:

Broad Match – Your Pins will show up when a Pinner types in your phrase, but poland rcs data also when they make mistakes in typing it, use a synonym or a related term. The order of the words they use will not matter when generating search results;
Phrase Match – Your Pins will show when a Pinner types the exact phrase you entered, misspells it, or modifies it slightly. In this case, the order of the words matters;
exact match – your Pins will appear when the Pinner enters the exact same phrase as you entered, or modifies it slightly, while maintaining the same word order as you;
negative match – can refer to the entire phrase that makes up the keyword or to a term that is a keyword. Here, too, the order in which the words are entered by Pinner is important. When you select this option, your ads will not appear for these phrases.
Associations with Google Ads are most appropriate.