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Semrush News – January 2020

Posted: Sun Dec 22, 2024 8:27 am
by Md5656se
Last month we told you about the improvements made to SEMrush tools over the past year.

Now, we are back with our regular monthly roundup: SEMrush News.

Since the end of last year, we have been working to make your experience with us more comfortable and safe.

That's why we've added the option of two-factor authentication to better protect your personal data.

To activate it, simply go to the "2-Factor Authentication" tab in your Profile Settings and activate the button enabled for this action.

SEMrush News January 2020 - Double Authentication

After activating the option, you will receive a code by email every time you log in, just enter the code to access.

New indices: Authority Score and Site Health.

More about Link Building: Notifications and format of your emails.

Major changes to the keyword research workflow.

Organic Research News: Get to Know Featured Snippets

Google Data Studio connectors in SEMrush tools.

Position Tracking Updates: Option to import keywords.

Growing your business: Growth Quadrant, Lead Generation.

Updated Top Pages report in the Traffic Analytics tool.

Help for your business: reports and local SEO.

Content Marketing: New Marketplace Features

More useful content: learning about digital marketing and SEO philippines telephone number with SEMrush.

New indices: Authority Score and Site Health
1.- The Site Health index in the Site Audit tool
There is a new Site Health index in the Site Audit tool , which replaces Total Score.

With it, you can not only compare the domains you're tracking and see which one is technically better, but you can now also compare your Site Health score to the industry average, which is based on over 1,000 different websites (use the Site Health widget in the Overview report).

SEMrush News January 2020 - Site health

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What is the Site Health Index in the Site Audit Tool?
The Site Health index is a percentage with values ​​ranging from 0% to 100% and indicates the overall health of your website (formerly Total Score).

The score is based on the total number of errors and alerts found on the crawled pages.

Errors have a bigger impact on your score than alerts, so we recommend that you make these errors your priority.

Tracking the Site Health Index allows you to see the progress of your SEO campaigns or fixes to be made on your website, as well as report to your clients or colleagues and make comparisons with other domains in the industry.

If you want to compare the new Site Health with Total Score, you will be able to continue doing so in the progress report until March 1, 2020.