It has a higher brand impact than pay per click that covers more transactional moments
Posted: Sun Dec 22, 2024 8:21 am
Google, as a B2B marketing channel, also plays a key role in the post-purchase phases in order to improve the customer experience.
Tutorials, tools, arguments, etc. are very important for a customer to improve their experience with a brand.
Therefore, we understand that B2B SEO covers more moments how to get australia whatsapp number and stages of the buying journey, that is, both informational and transactional moments.
Perhaps the best option is to use both in combination. B2B SEO for informational and transactional moments and PPC for transactional moments.
Choosing for B2B, SEO covers more buyer moments in their entire customer experience: before, during and after the first purchase.
With a greater influence on the brand (something key in B2B) if it is done systematically and with content relevant to the buyer and their moments.
As a resource, we leave you an infographic from Orbit Media that we have adapted to explain the B2B SEO process from search intent.
Tutorials, tools, arguments, etc. are very important for a customer to improve their experience with a brand.
Therefore, we understand that B2B SEO covers more moments how to get australia whatsapp number and stages of the buying journey, that is, both informational and transactional moments.
Perhaps the best option is to use both in combination. B2B SEO for informational and transactional moments and PPC for transactional moments.
Choosing for B2B, SEO covers more buyer moments in their entire customer experience: before, during and after the first purchase.
With a greater influence on the brand (something key in B2B) if it is done systematically and with content relevant to the buyer and their moments.
As a resource, we leave you an infographic from Orbit Media that we have adapted to explain the B2B SEO process from search intent.