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Stages of pipeline creation

Posted: Sun Dec 22, 2024 8:19 am
by subornaakter10
The pipeline is created in two steps: collecting company data and developing standard forms. These two steps can be broken down into smaller steps.

Collection of information
Before developing a pipeline, it is indonesian numbers necessary to identify key indicators.

Primary contact channel. It is necessary to analyze which marketing channels are capable of attracting more potential customers, for example, through advertising, email newsletters, and word of mouth. This will help to increase the number of potential paying customers and successfully promote the product on the market.

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Industry and target audience. The product is already successful and has a wide audience, but to increase competitiveness in the market, it is necessary to take into account specific customer groups and focus efforts on attracting them.

Decision Maker: The number of customer contacts is a critical aspect for companies, especially B2B. When working with the CEO, IT, or CFO, it is important to consider the individual needs of each customer group and develop strategies that match these differences.

Transaction volume. Each customer has their own budget for purchasing products, so it is necessary to segment the data by their purchasing power and adapt the approach to presenting products in accordance with this information.

Probability of completion of the transaction.

There is no guarantee that all potential customers will turn into actual buyers, so it is necessary to analyze the probability of their conversion. To do this, you can use data from various sources, including call center and sales department conversation records, as well as other indicators that will help determine how ready the client is to conclude a deal.

When creating your pipeline, you will need to make it flexible enough to accommodate various factors. If this is necessary, review the system template to correct non-working factors and use the potential that can increase sales.

To analyze the productivity of employees and departments, use a CRM system. Its end-to-end analytics will process data on the effectiveness of contacts and call tracking, helping to increase sales and achieve set goals.