Ideal advertising creative for any platform
Posted: Sun Jan 26, 2025 6:59 am
Over three years of working with advertising in a B2B brand that primarily focuses on strengthening its digital reputation rather than generating leads, we have developed the ideal formula for an advertising message that can be used on any social network.
Determine the platform where the creative will be placed. The technical requirements and format of the advertising message itself depend on this (above we listed the requirements for VK, Telegram).
Make a list of the advantages of a brand or a company bolivia telegram database community on a social network, focusing on the specifics of the audience of the chosen platform. The task is to look at the brand through the eyes of the user.
Come up with a creative message concept based on trends. This could be a current meme, a recently released movie, a popular technology, or any other situational trend.
Write five to seven variations of the text, using different emotions and delivery. In one version of the text, you can focus on unique corporate content, in another - on the USP of the brand itself, and in a third - unobtrusively differentiate yourself from competitors by offering a unique advantage that the user will receive after performing the target action (like, subscribe, etc.).
If necessary, select an image and adapt it to technical requirements. In terms of style, the advertising image should correspond not only to the content, but also to the tone of the text message.
On the topic: MarTech Dictionary: Terms Every Marketer Should Know
Update your creatives regularly
The last but important recommendation is to update your advertising creatives every two to three months. This rotation is necessary so that the message does not become boring, corresponds to trends and works more effectively.
Advertisement wear and tear is a very real problem for many marketing and targeting professionals, so you always need to be proactive when working with advertising.
It is also worth attracting new subscribers more often and looking for unexpected connections with them, because users also burn out and lose interest in the topic, so over time they stop being active.
If we talk about our results, then with seven constantly advertised creatives, we reached a stable increase of 30-40 subscribers per week.
With the help of targeted advertising, we promote vacancies, closing the tasks of the recruiting department, attract audiences to events and webinars, and also form and increase loyalty to our HR brand through periodic advertising campaigns and promotional materials.
Determine the platform where the creative will be placed. The technical requirements and format of the advertising message itself depend on this (above we listed the requirements for VK, Telegram).
Make a list of the advantages of a brand or a company bolivia telegram database community on a social network, focusing on the specifics of the audience of the chosen platform. The task is to look at the brand through the eyes of the user.
Come up with a creative message concept based on trends. This could be a current meme, a recently released movie, a popular technology, or any other situational trend.
Write five to seven variations of the text, using different emotions and delivery. In one version of the text, you can focus on unique corporate content, in another - on the USP of the brand itself, and in a third - unobtrusively differentiate yourself from competitors by offering a unique advantage that the user will receive after performing the target action (like, subscribe, etc.).
If necessary, select an image and adapt it to technical requirements. In terms of style, the advertising image should correspond not only to the content, but also to the tone of the text message.
On the topic: MarTech Dictionary: Terms Every Marketer Should Know
Update your creatives regularly
The last but important recommendation is to update your advertising creatives every two to three months. This rotation is necessary so that the message does not become boring, corresponds to trends and works more effectively.
Advertisement wear and tear is a very real problem for many marketing and targeting professionals, so you always need to be proactive when working with advertising.
It is also worth attracting new subscribers more often and looking for unexpected connections with them, because users also burn out and lose interest in the topic, so over time they stop being active.
If we talk about our results, then with seven constantly advertised creatives, we reached a stable increase of 30-40 subscribers per week.
With the help of targeted advertising, we promote vacancies, closing the tasks of the recruiting department, attract audiences to events and webinars, and also form and increase loyalty to our HR brand through periodic advertising campaigns and promotional materials.