The presented assortment can be diverse. For saudi arabia mobile number example, milk or sour cream are presented by several brands, of which the most popular are "Vkusnoteevo" and "Korenovka", respectively, they need to be imported in larger quantities to make a profit, and other brands in smaller quantities, to maintain the assortment range.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Turnover rates and factors affecting sales speed
Inexperienced businessmen do not know how to correctly calculate the speed of sales. This is a conditional indicator, according to which the faster the product makes money, the better. The speed of turnover is influenced by many factors, the main ones are listed in the table:
Factor Small town Big city Example
Suppliers Not every city has suppliers of goods, so it is often ordered from another locality. At the same time, the path of the product to the end consumer increases. In order to avoid a shortage of goods, it has to be purchased in reserve If the supplier is in this city, buying in bulk would be a big stupidity. Why spend money on something that will lie in the warehouse and not bring income. It is profitable to direct funds to other purposes, delivering goods as needed The average speed of selling a premium car in the small town of Pavlovsk is 90 days. For a retail outlet in Voronezh, such a period is unacceptable
Logistics If the city is closed, logistics can be problematic. In addition to the time spent on the road, you need to get passes, go through the checkpoint, agree on the time of the visit, etc. Being late is downtime, someone has to pay for it: the supplier or the buyer - it depends on what is written in the contract In large cities, traffic is several times greater, infrastructure and logistics are developed. Most suppliers are located nearby, so delivery times are specified almost to the minute. The low markup on goods is justified by large sales volumes. To deliver a batch from Omsk to Arzamas-16, you need to obtain a pass, which can take up to three days. And this is on the condition that the application must be submitted by the store, not the supplier
Traffic The location for opening a store is chosen based on the traffic there. If the traffic is low, there will be no people, and, accordingly, no sales. Near roads, bus stops, central streets and business centers, you can always see busy traffic, so these places are characterized by increased rental rates for commercial real estate A draft beer store in the factory district of Voronezh will bring in less profit than a retail outlet near the main road
Buyer demand It is always necessary to pay attention to the needs of the buyer, especially in cases where a new product is introduced into the assortment, which was not previously presented.