Home Depot provides an excellent example in product page optimization. With over $150 billion dollars in total sales. Online sales currently account for 14.3% of total sales, and grew a whopping 27.1% last quarter!
How is Home Depot improving online sales? russian number whatsapp One key component is constant optimization of their online channels. Below we break down specific tactics they use to optimize their product pages.
At scale product images help establish accurate customer expectations. Another benefit is allowing your customers to better envision having your product.
Below, Home Depot shows their product where it would be located. You can see the firepit in a beautiful backyard surrounded by furniture.
2. Provide multiple shipping options
We've looked into how click and collect strategies allowed Target to increase same day fulfillment sales by 273%.
Allowing multiple shipping options, including varying delivery dates and pickup options are expected in today's environment. It also acknowledges that customers have different requirements and shopping behaviors.
The idea is to build your relationship with each customer, gradually gaining higher and higher permission to engage with them. Often, the first step in a lifecycle marketing is moving an anonymous visitor to a known customer.
Enrollment offers are crucial here. The best stores use in-session behavior to personalize these enrollment offers.
Examples from Target: Context based loyalty program enrollment offers
Building on our example above, once you click an offer on Target's homepage, they may dynamically insert an enrollment offer. In this case, I clicked on a content advertising Thanksgiving Dinner Ideas.
Once I land on the page, Target presents an offer that aligns perfectly with the content I'm viewing - a Save $10 when you spend $50 available for Circle Members.