Top email automation tools for eCommerce businesses
Posted: Sat Jan 25, 2025 5:01 am
Emails without images saw an almost drop in the open rate and a CTR of . Images are crucial in attracting the recipient’s attention when they open your emails. They also help your copy convey details about your products and break up large blocks of text. When using images, always stay on-brand and choose the right visuals. An off-brand image can detract from your on-brand message and distract your recipients.
For instance, suppose your offer is a argentina telegram number list discount on a particular product. In that case, you can simply include a picture of the item and its description, which immediately tells the reader, “This is the product on offer, and here are its features.” Here’s a brilliant example from HODINA: Discount email from HODINA Image Source HODINA’s email design is simple but effective. It has a discount offer in a large font, high-quality product images, a brief description for each product, and a call-to-action CTA button leading to the checkout page.
Consider collaborating with your marketing and social media teams to create a consistent visual voice across the marketing channels that appeal to your target audience. Use clear and action-oriented CTAs The ultimate goal of your email marketing campaign is to direct readers to your website and convert them into customers. The CTA is the most crucial element of your email since it directs recipients to take your desired action. For that reason, optimize the language you use in CTAs.
For instance, suppose your offer is a argentina telegram number list discount on a particular product. In that case, you can simply include a picture of the item and its description, which immediately tells the reader, “This is the product on offer, and here are its features.” Here’s a brilliant example from HODINA: Discount email from HODINA Image Source HODINA’s email design is simple but effective. It has a discount offer in a large font, high-quality product images, a brief description for each product, and a call-to-action CTA button leading to the checkout page.
Consider collaborating with your marketing and social media teams to create a consistent visual voice across the marketing channels that appeal to your target audience. Use clear and action-oriented CTAs The ultimate goal of your email marketing campaign is to direct readers to your website and convert them into customers. The CTA is the most crucial element of your email since it directs recipients to take your desired action. For that reason, optimize the language you use in CTAs.