Email is the third most influential source of information among B2B audiences, behind recommendations from peers and industry authorities. ( Imaginepub )
86% of professionals prefer to communicate via email for business matters. ( Hubspot )
89% of marketing professionals use email as their primary lead generation channel. ( Mailigen )
Taking this information into account, it is very important to develop email marketing strategies that allow you to take advantage of the reach of your email from the start, that is, get your emails opened! In this article, we will give you 7 tips to improve the opening rate of your email marketing campaigns.
Why people don't open campaign emails
Campaign after campaign you strive to create the best content and design the most attractive email pieces… Only to see your open rates drop even further. I know it’s frustrating and you want solutions now, but before I tell you what you can adjust in your campaigns to increase their open rates, it’s important to understand why people see your email in their inbox and don’t open it. These are the main reasons why prospects don’t look at commercial emails:
Shipments at the wrong time and day
In Email Marketing, not just any time or a random day is valid for sending your thailand viral telegram campaigns. On the contrary, it is important that you review your previous campaigns and their performance according to the time and day of sending, and start taking into account the studies that show the best times to send commercial emails in B2B to find the time that best guarantees a high opening rate for your campaigns.
You send from “no-reply” addresses
No-reply addresses often trigger spam filters, and even if your email makes it to your prospects' inbox, they are less likely to open emails from these addresses.
Unattractive subject lines
The main barrier between your email being opened or being forgotten is the subject line you use: 47% of recipients of commercial emails decide whether or not to open an email based on its subject line. So writing an attractive subject line that indicates value and is as personalized as possible is essential.
Tips to get your emails opened
Now that you know why your emails might go unopened, here are 7 tips that will help you increase your opening rate.