However, and with a capital H, even if you successfully passed all of these stages, the Targeting stage may be the most important criterion. If we fail to target our audience wisely and specifically, we will reach an audience that is not relevant to us and simply waste our money.
Facebook offers you many targeting options as well singapore mobile number list a wide variety of ad types, with which you can target your exact audience. Among these options, you can find more advanced tools that can sometimes make the difference between a mediocre campaign and a campaign that gives you the best ROI you can get.
We've rounded up some of the advanced advertising tools Facebook offers, and you really should know about them!
Facebook's Advanced Advertising Tools
1. Custom Audience
A custom audience is the best targeting option available on Facebook today and results in a 100% match in the audience exposed to your ad. You must be wondering how this makes sense. A custom audience is an audience based on lists of phone numbers or email addresses of specific users, and the ad is only shown to these people. This way, you will be able to meticulously choose your target audience.
We build this audience from a file we have, based on phone numbers and/or email addresses.
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2. Similar audience
This targeting option will lead Facebook to find the audience that resembles your original custom audience and therefore consider it a high-quality audience.
When you create a lookalike audience, you choose to build it from your custom audience. Facebook recognizes shared characteristics of the people who make up this audience (such as demographics or fields of interest). Facebook then shows the ad to the lookalike audience.
We recommend a lookalike audience with at least 1,000 people. The quality of the original audience is also of great importance. For example, if the original audience consists of your best customers (customers who purchase on the website and have an average of $300 or more), and not all of your customers (who purchase on the website and have an average of $50 or more), it can lead to a higher quality of the lookalike audience and produce better results.
This audience can be created based on the custom audience, from a file we have that contains a mailing list, phone app users, etc., also from an audience that has been on our site: remarketing (people who have entered our website before, for example), or audiences based on our Facebook page.