Frequency of publications

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Once your goals are clearly defined, it becomes easier to identify relevant key metrics to monitor during an audit. For example, if one of your goals is to increase engagement on VKontakte, it is important to track key metrics such as engagement rate, comments, likes, and posts.

Here are some common key metrics to include in your audit:

Engagement metrics;
Audience demographics;
Referral traffic.
If this is your first audit, its main purpose is to examine the current state russian business email list of your social media presence and set a benchmark for future audits. The audit should show the percentage change in various key performance indicators over the month, quarter, or year compared to previous periods.

Timely tracking of indicators will allow you to identify regular changes, correct weak points and give an idea of ​​the growth dynamics.



Step 2: Make a list of your social media accounts
Once you've decided on your goals and KPIs, start by consolidating all of the social media profiles under your name into a spreadsheet.

Why do this? This step ensures that no long-created and forgotten inactive profiles go unnoticed.