Social media trends for educational marketing in 2024

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In an increasingly digitalized world, social media plays a fundamental role in communication and marketing within the education sector, as more and more educational institutions are turning to social media as key tools to attract students , engage the educational community and promote their programs and events.

At Maratum we are clear that, to stay up to date and reach our target audience, it is crucial to understand emerging trends in social networks .

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In this blog, we show you some of the key social media trends in the education sector for this summer 2024:

1. Ephemeral content
Stories have become an integral part of many social media platforms , and this trend is set to continue into the summer of 2024. Users’ attention spans on social media are becoming increasingly fleeting, making this type of content key to capturing the attention of your target audience .

Schools and universities can use this feature to post review questions, study tips, or even short lesson snippets , creating a direct channel of communication with students over the summer.

2. Virtual communities
Creating virtual interest groups where students can ghana whatsapp lead interact with each other and their teachers . Facebook groups, Twitter Spaces rooms, or even Discord servers. These platforms can serve as spaces to discuss learning-related topics and receive support from each other .

In this way, students remain connected to their educational centers during the summer season through these tools, stimulating participation and collaboration among students.

3. Live education
Like Stories, live video will continue to be a powerful tool for social media engagement in 2024. Many students want to stay up to date and continue their education in the summer . However, many of them find it impossible when they are away from their schools .

As a solution to this problem, educational institutions can live stream lectures, student discussions, tutorials, and Q&A sessions to reach out to potential and existing students in an authentic and direct manner. Providing all the facilities to those students who are unable to attend live education in person without any inconvenience.

4. Collaboration with influencers
Influencers will continue to play an important role in promoting educational institutions on social media . Collaborations with influencers are a key tool to attract students and are relevant in the educational field because they can help many students by sharing study tips , recommending useful resources or even organizing events to motivate students and prepare them for the upcoming school year 24-25 .

5. Rise of educational podcasts
Podcasts have seen significant growth in popularity over the past few years. Educational institutions can leverage the podcast format to share knowledge, interview experts, discuss relevant topics, and provide educational resources in audio format .

Podcasts offer flexibility and convenience, allowing students to consume educational content while on the go or engaged in other activities . Additionally, podcasts can be a powerful tool for establishing an institution’s brand, increasing visibility, and building an engaged online community.

Social media will continue to be a vital channel for promotion and engagement in the education sector looking ahead to summer 2024. Keeping up with emerging trends, such as virtual reality, ephemeral content and personalisation , will enable educational institutions to stand out and effectively connect with their audiences in an ever-evolving digital environment.